Contributors



Contributors


Curious inequalities in corporate news volume endure, despite Internet forces

How to make sense of news coverage using the “80/20 rule” In Alice in Wonderland, the Mad Hatter has the […]

I dreamed a dream of knowing how to determine a story’s influence

Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]

Journalists less inclined to divulge extensive shopping tips

News about “good value” products still hot, but with less in-depth coverage In this downer economy, there are a lot […]

Pondering brand identity of media will help sharpen your PR skills

Which media best understand their audience? On Wednesday night, I attended a forum hosted by Northwestern University’s Medill Alumni Club […]

New Cision data shows mixed greens on the menu for 2009

Favorable environmental mentions in the news disappearing from the first paragraph Green-related news has been an important area of growth for […]

CompetitorClutter Challenges Telecommunications’ PR Efforts

Healthcare News Gets Red-Carpet Treatment Is your shoe closet overflowing with the your prom shoes and the Chucks you wore […]

Mainstream Media In Sync With Blogs During Skittles’ News Surge

Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]

The CEO halo survives a negative news environment

Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]

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