Contributors



Curious inequalities in corporate news volume endure, despite Internet forces
May 28, 2009

Curious inequalities in corporate news volume endure, despite Internet forces

How to make sense of news coverage using the “80/20 rule” In Alice in Wonderland, the Mad Hatter has the […]

I dreamed a dream of knowing how to determine a story’s influence
May 06, 2009

I dreamed a dream of knowing how to determine a story’s influence

Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]

Journalists less inclined to divulge extensive shopping tips
Apr 15, 2009

Journalists less inclined to divulge extensive shopping tips

News about “good value” products still hot, but with less in-depth coverage In this downer economy, there are a lot […]

Pondering brand identity of media will help sharpen your PR skills
Apr 06, 2009

Pondering brand identity of media will help sharpen your PR skills

Which media best understand their audience? On Wednesday night, I attended a forum hosted by Northwestern University’s Medill Alumni Club […]

New Cision data shows mixed greens on the menu for 2009
Mar 30, 2009

New Cision data shows mixed greens on the menu for 2009

Favorable environmental mentions in the news disappearing from the first paragraph Green-related news has been an important area of growth for […]

CompetitorClutter Challenges Telecommunications’ PR Efforts
Mar 19, 2009

CompetitorClutter Challenges Telecommunications’ PR Efforts

Healthcare News Gets Red-Carpet Treatment Is your shoe closet overflowing with the your prom shoes and the Chucks you wore […]

Mainstream Media In Sync With Blogs During Skittles’ News Surge
Mar 10, 2009

Mainstream Media In Sync With Blogs During Skittles’ News Surge

Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]

The CEO halo survives a negative news environment
Feb 27, 2009

The CEO halo survives a negative news environment

Positive quotes and mentions about your head honcho are more important than ever While perhaps not adorning kids’ lunch boxes […]