Contributors


About Mark Weiner

Mark Weiner is the Chief Insights Officer for Cision, a member of the Arthur Page Society, an advisor for The University of Florida Public Relations Advisory Council, and a trustee for the Institute for Public Relations for which he also chairs the Commission on Measurement and Evaluation. Mark is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?
Jun 18, 2020

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.

Insights Incite: 8 Steps for Actionable Insights
Jun 09, 2020

Insights Incite: 8 Steps for Actionable Insights

Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.

New Methods Emerge to Link Earned Media with Business Outcomes
May 29, 2020

New Methods Emerge to Link Earned Media with Business Outcomes

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

A Step-by-Step Approach for Communicators to Measure in 2020
Mar 11, 2020

A Step-by-Step Approach for Communicators to Measure in 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
Feb 06, 2020

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

Dispel These Nine Measurement Myths in 2020 En Route to Success
Jan 15, 2020

Dispel These Nine Measurement Myths in 2020 En Route to Success

Leave these measurement myths in 2019 to succeed in 2020.

Why This Approach Could Help Revolutionize PR
Oct 09, 2019

Why This Approach Could Help Revolutionize PR

The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.

2019: The Year for Clean Slate Public Relations
Jan 15, 2019

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.