As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Leave these measurement myths in 2019 to succeed in 2020.
The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
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