Contributors



The Final Ride of the One-Trick Pony
May 07, 2013

The Final Ride of the One-Trick Pony

Many bloggers, PR professionals, SEO consultants, advertisers and marketers have been singing “the times are a changing” by Bob Dylan […]

Google Simplifies the Content Creation Process
Apr 22, 2013

Google Simplifies the Content Creation Process

Creating content is hard.  It’s a process that takes time, resources and a clear message that can be shared easily […]

What’s New in CisionPoint Winter 2013
Feb 11, 2013

What’s New in CisionPoint Winter 2013

Last week we launched a new update to CisionPoint  that contained some new goodies!  We have heard from our clients that […]

Vine: An Analysis of Twitter’s New Toy
Jan 28, 2013

Vine: An Analysis of Twitter’s New Toy

If you missed the social media news last week, Twitter launched Vine; a standalone IOS app allowing users to share […]

Reddit: Where Brands must “Earn” Media
Jan 14, 2013

Reddit: Where Brands must “Earn” Media

Reddit could be considered the Wild West of social media sites for PR practitioners and marketers.  Compared to others, Reddit […]

Do you know how your content is being shared? 3 Tips to help make sure it does
Nov 26, 2012

Do you know how your content is being shared? 3 Tips to help make sure it does

When you come across a great article online, how do you share it across your social networks?  In my case, […]

Twitter Analysis of the PRSA 2012 International Conference
Oct 16, 2012

Twitter Analysis of the PRSA 2012 International Conference

Gina Joseph, social media community manager, also contributed to this report. Whew, the whirlwind that was PRSA 2012 International Conference […]

3 Steps for Determining your Social Media Monitoring Strategy
Sep 24, 2012

3 Steps for Determining your Social Media Monitoring Strategy

I have had the pleasure of working with hundreds of clients through various aspects of their social media services in […]

I don’t care if @ladygaga retweets this (but it would be nice)
Sep 10, 2012

I don’t care if @ladygaga retweets this (but it would be nice)

This isn’t a shot at Ms. Gaga, but too often people are concerned with a retweet from an influencer to […]

Newsjack the Newsjackers: Using Bit.ly and Cision
Aug 13, 2012

Newsjack the Newsjackers: Using Bit.ly and Cision

Ever since David Meerman Scott’s Book: “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of […]