When it comes to connecting with customers, it’s not just what you say but how you say it. Before distributing content, find the keys to creating a compelling brand voice.
It’s time to write a press release, but do you have enough time to make it awesome? These guidelines help you plan for the time investment needed to create an online news release that gets results.
Specialist auto shop Phenomenal Vinyl needs an efficient way to attract more customers on Facebook and Twitter. The Vocus Blog’s marketing consultant has plenty of tips for making the social media they’ve already created work harder.
Is media coverage only reserved for those in glamorous industries, asks Josh Greene, VP of Marketing at 1-800-PACK-RAT. No way, says our Marketing Consultant. With an interesting, humanizing story, any business from any industry can get in the...
The other day a small business owner asked me why they couldn’t outsource their company’s social media work. You can, I said, but don’t be surprised when your competitors – the ones who read their own Facebook wall every day, and learn how to...
One year ago we calculated the nation’s most widely read monthly and bimonthly magazine titles based on rate-base circulation. The […]
The second and final day of the annual Vocus Users Conference was only a half day, but came with a […]
Vocus president and CEO Rick Rudman stood in front of attendees at the Vocus Users Conference yesterday and acknowledged the […]
Recently on the “Daily Show with Jon Stewart,” actor Brad Pitt discussed his part in the 2011 movie “Moneyball,” which […]
Attendees at the Ragan Social Media Conference in Las Vegas, last week came armed with serious questions about their work […]
Trade magazines are simultaneously thankful for digital printing options and hurt by them. The cost of publishing has been too […]
This time of year brings top 10 lists out of the woodwork. Since we didn’t want to feel left out, […]
In 2010, The Wrap literally weighed the top fashion magazines, and found while they weren’t quite as heavy as they […]
It’s been about a month since Google applied its Panda 2.2 search algorithm that prioritizes “sites with original content and […]
It’s a fact: traditional media has embraced social media. Magazines that have pitchable editorial content are actively using both Twitter […]
For our newest findings, check out the State of the Media 2016 Report! For the media, coming to the end […]
On June 27, Twitter released Twitter for Newsrooms (#TfN), an online resource with tips for journalists aimed at improving their use […]
Last May, inVocus took a look at the top tier magazines based on interest or genre. While industry experts debate […]
Here’s a look at some of today’s speakers from the 2011 Vocus Users Conference. David Meerman Scott Fourth keynote speaker […]
Opening to record attendance in Baltimore yesterday, Vocus CEO Rick Rudman introduced the 2011 Vocus Users Conference with a joke […]
Taxis and town cars splashed up to the entrance of New York’s Waldorf Astoria on a recent rainy night for […]
There’s a scene from the 1984 movie “Ghostbusters” where Egon (Harold Ramis) declares “Print is dead” when asked if he […]
For a journalist, incorporating Twitter into your professional life can be a lot like eating Rocky Road ice cream. You […]
Yesterday, a select group of contributors to AssociatedContent.com’s website received an e-mail that the program they had applied for and […]
More professionals are increasingly creating accounts on LinkedIn because the atmosphere is suited to industry networking and taking care of […]
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