Speak Up! The Keys to Finding Your Brand Voice

When it comes to connecting with customers, it’s not just what you say but how you say it. Before distributing content, find the keys to creating a compelling brand voice.

How Long Does It Take to Write a Press Release?

It’s time to write a press release, but do you have enough time to make it awesome? These guidelines help you plan for the time investment needed to create an online news release that gets results.

Ask Vocus: How Can I Market My Auto Shop on Social Media?

Specialist auto shop Phenomenal Vinyl needs an efficient way to attract more customers on Facebook and Twitter. The Vocus Blog’s marketing consultant has plenty of tips for making the social media they’ve already created work harder.

Ask Vocus: Can Only Glamorous Companies Earn Media Coverage?

Is media coverage only reserved for those in glamorous industries, asks Josh Greene, VP of Marketing at 1-800-PACK-RAT. No way, says our Marketing Consultant. With an interesting, humanizing story, any business from any industry can get in the...

Don’t Outsource Social Media: You’ll ‘Outsource’ Your Customers Too.

The other day a small business owner asked me why they couldn’t outsource their company’s social media work. You can, I said, but don’t be surprised when your competitors – the ones who read their own Facebook wall every day, and learn how to...

Most-read magazines in America change little from last year

One year ago we calculated the nation’s most widely read monthly and bimonthly magazine titles based on rate-base circulation. The […]

Vocus Users Conference day two: inspiration in content marketing

The second and final day of the annual Vocus Users Conference was only a half day, but came with a […]

Vocus Users Conference 2012 equips clients for a PR evolution

Vocus president and CEO Rick Rudman stood in front of attendees at the Vocus Users Conference yesterday and acknowledged the […]

Changing the game

Recently on the “Daily Show with Jon Stewart,” actor Brad Pitt discussed his part in the 2011 movie “Moneyball,” which […]

Ragan Social Media Conference: It’s about people and good content

Attendees at the Ragan Social Media Conference in Las Vegas, last week came armed with serious questions about their work […]

Trade magazine trending online

Trade magazines are simultaneously thankful for digital printing options and hurt by them. The cost of publishing has been too […]

Top 10 magazines of 2011

This time of year brings top 10 lists out of the woodwork. Since we didn’t want to feel left out, […]

Fall Fashion returns to pre-2008 growth

In 2010, The Wrap literally weighed the top fashion magazines, and found while they weren’t quite as heavy as they […]

Content mill contributors not afraid of Google algorithm changes

It’s been about a month since Google applied its Panda 2.2 search algorithm that prioritizes “sites with original content and […]

Magazines use social media

It’s a fact: traditional media has embraced social media. Magazines that have pitchable editorial content are actively using both Twitter […]

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