Contributors



Speak Up! The Keys to Finding Your Brand Voice
Feb 17, 2014

Speak Up! The Keys to Finding Your Brand Voice

When it comes to connecting with customers, it’s not just what you say but how you say it. Before distributing content, find the keys to creating a compelling brand voice.

How Long Does It Take to Write a Press Release?
Jan 30, 2014

How Long Does It Take to Write a Press Release?

It’s time to write a press release, but do you have enough time to make it awesome? These guidelines help you plan for the time investment needed to create an online news release that gets results.

Ask Vocus: How Can I Market My Auto Shop on Social Media?
Oct 05, 2012

Ask Vocus: How Can I Market My Auto Shop on Social Media?

Specialist auto shop Phenomenal Vinyl needs an efficient way to attract more customers on Facebook and Twitter. The Vocus Blog’s marketing consultant has plenty of tips for making the social media they’ve already created work harder.

Ask Vocus: Can Only Glamorous Companies Earn Media Coverage?
Sep 18, 2012

Ask Vocus: Can Only Glamorous Companies Earn Media Coverage?

Is media coverage only reserved for those in glamorous industries, asks Josh Greene, VP of Marketing at 1-800-PACK-RAT. No way, says our Marketing Consultant. With an interesting, humanizing story, any business from any industry can get in the...

Don’t Outsource Social Media: You’ll ‘Outsource’ Your Customers Too.
Jul 27, 2012

Don’t Outsource Social Media: You’ll ‘Outsource’ Your Customers Too.

The other day a small business owner asked me why they couldn’t outsource their company’s social media work. You can, I said, but don’t be surprised when your competitors – the ones who read their own Facebook wall every day, and learn how to...

Most-read magazines in America change little from last year
Jul 25, 2012

Most-read magazines in America change little from last year

One year ago we calculated the nation’s most widely read monthly and bimonthly magazine titles based on rate-base circulation. The […]

Vocus Users Conference day two: inspiration in content marketing
Jun 12, 2012

Vocus Users Conference day two: inspiration in content marketing

The second and final day of the annual Vocus Users Conference was only a half day, but came with a […]

Vocus Users Conference 2012 equips clients for a PR evolution
Jun 08, 2012

Vocus Users Conference 2012 equips clients for a PR evolution

Vocus president and CEO Rick Rudman stood in front of attendees at the Vocus Users Conference yesterday and acknowledged the […]

Changing the game
Mar 09, 2012

Changing the game

Recently on the “Daily Show with Jon Stewart,” actor Brad Pitt discussed his part in the 2011 movie “Moneyball,” which […]

Ragan Social Media Conference: It’s about people and good content
Feb 23, 2012

Ragan Social Media Conference: It’s about people and good content

Attendees at the Ragan Social Media Conference in Las Vegas, last week came armed with serious questions about their work […]

Trade magazine trending online
Feb 10, 2012

Trade magazine trending online

Trade magazines are simultaneously thankful for digital printing options and hurt by them. The cost of publishing has been too […]

Top 10 magazines of 2011
Dec 14, 2011

Top 10 magazines of 2011

This time of year brings top 10 lists out of the woodwork. Since we didn’t want to feel left out, […]

Fall Fashion returns to pre-2008 growth
Aug 31, 2011

Fall Fashion returns to pre-2008 growth

In 2010, The Wrap literally weighed the top fashion magazines, and found while they weren’t quite as heavy as they […]

Content mill contributors not afraid of Google algorithm changes
Jul 27, 2011

Content mill contributors not afraid of Google algorithm changes

It’s been about a month since Google applied its Panda 2.2 search algorithm that prioritizes “sites with original content and […]

Magazines use social media
Jul 15, 2011

Magazines use social media

It’s a fact: traditional media has embraced social media. Magazines that have pitchable editorial content are actively using both Twitter […]

State of the Media: Q2 2011
Jul 13, 2011

State of the Media: Q2 2011

For our newest findings, check out the State of the Media 2016 Report! For the media, coming to the end […]

Monday’s release of Twitter for Newsrooms gets mixed reviews
Jun 29, 2011

Monday’s release of Twitter for Newsrooms gets mixed reviews

On June 27, Twitter released Twitter for Newsrooms (#TfN), an online resource with tips for journalists aimed at improving their use […]

The most read magazines in America
Jun 22, 2011

The most read magazines in America

Last May, inVocus took a look at the top tier magazines based on interest or genre. While industry experts debate […]

Final Day of Users Conference ends on singular note
Jun 17, 2011

Final Day of Users Conference ends on singular note

Here’s a look at some of today’s speakers from the 2011 Vocus Users Conference. David Meerman Scott Fourth keynote speaker […]

2011 Vocus Users Conference dissects social media
Jun 17, 2011

2011 Vocus Users Conference dissects social media

Opening to record attendance in Baltimore yesterday, Vocus CEO Rick Rudman introduced the 2011 Vocus Users Conference with a joke […]

The Deadline Club Awards honor leaders in memoriam and celebrate the media’s future
May 20, 2011

The Deadline Club Awards honor leaders in memoriam and celebrate the media’s future

Taxis and town cars splashed up to the entrance of New York’s Waldorf Astoria on a recent rainy night for […]

Magazine group decries print is dead meme
Mar 23, 2011

Magazine group decries print is dead meme

There’s a scene from the 1984 movie “Ghostbusters” where Egon (Harold Ramis) declares “Print is dead” when asked if he […]

Journalists and public relations on Twitter for beginners
Feb 24, 2011

Journalists and public relations on Twitter for beginners

For a journalist, incorporating Twitter into your professional life can be a lot like eating Rocky Road ice cream. You […]

Yahoo! ends Associated Content’s Featured Contributor program
Feb 16, 2011

Yahoo! ends Associated Content’s Featured Contributor program

Yesterday, a select group of contributors to AssociatedContent.com’s website received an e-mail that the program they had applied for and […]

How journalists can use LinkedIn as a social media tool
Jan 28, 2011

How journalists can use LinkedIn as a social media tool

More professionals are increasingly creating accounts on LinkedIn because the atmosphere is suited to industry networking and taking care of […]