Social media as a testing mechanism

I read a really interesting article from The New York Times over the weekend that I think proves social will […]

Global brand impact of the Tour de France: Is it worth the investment?

Last year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping […]

The World Cup of sentiment

The Analysis The semifinals may start tomorrow, but the darlings of the World Cup have already been established. To identify […]

Where are the most active World Cup fans?

Tomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers […]

Measuring Communications with Social Media Data

All marketers are involved in communications at some level.  It is the nature of our business – whether it means […]

Taking a Step Back: What Are Your Social Media Analytic Goals?

What are your social media analytic goals for 2014? On April 29th we conducted a webcast with Nate Elliott from […]

Using social media data to improve a service or product launch

How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions […]

What did you learn from the Sochi games?

According to Salon, viewership of the Sochi Olympics was down over 10% versus the 2010 games record setting performance. While […]

The future of social media data analytics

On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]

What Does Social Media Data Have to Do With the Marketing Mix?

A marketing director and their agency representative walk into a bar…er, a strategic plan review…and start to talk with execs […]

Building engagement with social media data

On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]

Finding the Holy Grail: Insights from social media analytics

Insight:  noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]

Social media analysis: Ten questions to drive advanced segmentation

In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]

Social media analysis: What are the key skills?

In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]

Social media strategies for 2014

Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]

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