About Rohan Ayyar

Rohan Ayyar spearheads creative content campaigns for tech, retail and service-based startups at E2M, a full service digital marketing agency. Rohan is an avid business blogger, with opinion pieces featured on publications such as Fast Company, Business Insider and Fortune. Follow him on Twitter at @searchrook.


4 Ways to Get Your PR Content Noticed in the Growing Media Noise

To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.

3 Ways to Turn Weak Market Share into an Asset

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions.

3 Powerful Ways to Link Your Business to a Social Cause

70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here’s how to support a social cause that matters to you.

How to Use Data Insights to Craft a Clever Content Strategy

If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.

Buyer Personas: Why Use Them & How to Make the Most of Them

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you […]

6 Steps to a Scintillating Social Media Presence

These days a business does not have a choice to not be on social media. The question instead is which […]

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