Contributors


About Sarah A. Parker

Sarah A. Parker is the Content Marketing Manager for TrendKite, a Cision company, where she can be found planning, producing and curating content across channels. She previously managed content and social media for several brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things integrated PR and social media strategy, and mastiffs.


The State of the Freedom of the Press in 2019
Sep 25, 2019

The State of the Freedom of the Press in 2019

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of...

Holiday Gift Guide Q&A
Sep 11, 2019

Holiday Gift Guide Q&A

The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar.

Integrating Earned Media into Paid and Owned: An Actionable Guide
Aug 22, 2019

Integrating Earned Media into Paid and Owned: An Actionable Guide

In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.

Structuring Comms for Success and More: Our Upcoming Webinars
Jul 16, 2019

Structuring Comms for Success and More: Our Upcoming Webinars

We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!

Pitch perfect travel: Top 5 travel pitching tips
Jun 06, 2019

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

Influencing Through Earned Media: Top 3 Takeaways
May 22, 2019

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Takeaways from Cision’s 10th Annual State of the Media Report

Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.

Why Influencer Graphs Are the Future of Influencer Marketing
Apr 04, 2019

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...