Contributors


About Seth Gilpin

Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn

How you can Save Local Media
Jul 02, 2019

How you can Save Local Media

From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?

How to Use Google to Write the Best Headline for your Press Release
Mar 20, 2018

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

Why Your Content Strategy is Failing And How to Fix it
Mar 06, 2018

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

How to Drive Traffic & Lift Awareness With 8 Types of Content
Jan 09, 2018

How to Drive Traffic & Lift Awareness With 8 Types of Content

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.

How to Spearhead The Convergence of PR And Marketing
Dec 06, 2017

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

10 Types of Content That Drive Demand & Boost Engagement
Dec 05, 2017

10 Types of Content That Drive Demand & Boost Engagement

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

How to Use Multimedia For Better PR Campaigns
Oct 04, 2017

How to Use Multimedia For Better PR Campaigns

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and...