Contributors


About Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

5 Problems Brands Come to you to Solve: Should my brand take a stand?
Feb 19, 2020

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

5 Problems Brands Come to you to Solve: Crisis Comms
Feb 05, 2020

5 Problems Brands Come to you to Solve: Crisis Comms

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

5 Problems Brands Come to you to Solve: Customer Complaints
Jan 28, 2020

5 Problems Brands Come to you to Solve: Customer Complaints

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

What's Next for Comms? 2020 PR Trends
Jan 08, 2020

What's Next for Comms? 2020 PR Trends

What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!

Here Comms Santa Claus: Cision's most festive case study is here!
Dec 18, 2019

Here Comms Santa Claus: Cision's most festive case study is here!

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.

Choose Your Own PR Adventure
Dec 10, 2019

Choose Your Own PR Adventure

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.

2019 Global Comms Report: The Path to Progress
Nov 20, 2019

2019 Global Comms Report: The Path to Progress

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.

The Communicator's Funnel: Updated for 2020 and Beyond
Nov 14, 2019

The Communicator's Funnel: Updated for 2020 and Beyond

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.

Cision Impact Now Allows Marketers to Retarget Earned Media Audiences
Oct 23, 2019

Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!

Come see us at PRSA ICON!
Oct 17, 2019

Come see us at PRSA ICON!

Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.

What is Earned Media Management?
Oct 04, 2019

What is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

Recommended Reading from the Cision Blog
Jun 14, 2019

Recommended Reading from the Cision Blog

We’ve been quiet here lately, but here’s a recommended selection of what we’ve been posting over on the Cision blog.

Top Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Top Takeaways from Cision’s 10th Annual State of the Media Report

A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.

Take 5 with Gay Gaddis: Seize that perfect social media moment, and more
Apr 17, 2019

Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.

Influencer Graphs and the Future of Influencer Marketing
Apr 10, 2019

Influencer Graphs and the Future of Influencer Marketing

Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.

Crisis Comms for Higher Ed: Everything you Need to Know
Apr 04, 2019

Crisis Comms for Higher Ed: Everything you Need to Know

Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education

Top 7 PR Strategies for Higher Ed in 2019
Mar 28, 2019

Top 7 PR Strategies for Higher Ed in 2019

Here's how higher education can tap into PR strategies for the age of digital PR.

TrendKite Wrap-up: Ragan Social & SXSW
Mar 22, 2019

TrendKite Wrap-up: Ragan Social & SXSW

Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more

5 Questions to ask about Influencer Marketing in Higher Ed
Mar 20, 2019

5 Questions to ask about Influencer Marketing in Higher Ed

Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.

How Higher Ed can get the Most out of Social Media
Mar 13, 2019

How Higher Ed can get the Most out of Social Media

Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.

Where in the world is TrendKite?
Mar 05, 2019

Where in the world is TrendKite?

TrendKite's upcoming events schedule! See where you can find us to come say hi in person.

A Day in the Life: Perspective from a Digital Marketing Consultant
Feb 27, 2019

A Day in the Life: Perspective from a Digital Marketing Consultant

TrendKite's Field Guide to Digital PR
Feb 21, 2019

TrendKite's Field Guide to Digital PR

Everything you need to know about digital PR from the elements of the process itself to how it can help you prove your value as a communications professional.

Proving the Value of Digital PR
Feb 19, 2019

Proving the Value of Digital PR

We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value.

How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)
Feb 11, 2019

How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)

Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.