Contributors


About Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, Digital PR, and mastiffs.

Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign
Feb 07, 2019

Smithsonian Turns to Oliver Russell for Bird-Friendly Certified Coffee Campaign

Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.

TrendKite’s Comprehensive Guide to Crisis Communications
Jan 11, 2019

TrendKite’s Comprehensive Guide to Crisis Communications

Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.

What You Should be Measuring and How Digital PR can Help
Jan 10, 2019

What You Should be Measuring and How Digital PR can Help

Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.

A Day in the Life: Influencer perspective from Amber St. Peter
Jan 02, 2019

A Day in the Life: Influencer perspective from Amber St. Peter

Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.

How influencer marketing fits into pitching
Dec 06, 2018

How influencer marketing fits into pitching

Here's how influencer marketing fits into your pitching strategy.

TrendKite life: Employees give back
Dec 04, 2018

TrendKite life: Employees give back

A look at life inside TrendKite, highlighting our different Employee Resource Groups.

TrendKite customers give back on #GivingTuesday
Nov 27, 2018

TrendKite customers give back on #GivingTuesday

To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.

How social fits into pitching
Nov 20, 2018

How social fits into pitching

Discover how you can start better utilizing social media in your pitching process for public relations efforts today.

How to prep an influencer marketing budget for 2019
Nov 14, 2018

How to prep an influencer marketing budget for 2019

You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.

Using Digital PR to justify your budget for 2019
Nov 08, 2018

Using Digital PR to justify your budget for 2019

Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your comms budget in 2019.

How to Be Ready When a Crisis Hits
Oct 31, 2018

How to Be Ready When a Crisis Hits

Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.

Take 5 with Ann Handley: The state of content marketing, PR and more
Oct 26, 2018

Take 5 with Ann Handley: The state of content marketing, PR and more

We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more.

Running your 2019 crisis strategy as a power play
Oct 24, 2018

Running your 2019 crisis strategy as a power play

You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example.

Preparing your crisis strategy for 2019
Oct 17, 2018

Preparing your crisis strategy for 2019

What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.

Purpose, values, ethics: Big ideas from #PRSAICON 2018
Oct 16, 2018

Purpose, values, ethics: Big ideas from #PRSAICON 2018

The big ideas for a bright future from #PRSAICON 2018: Purpose, values and ethics.

Organize Your PR Strategy for Impact: Look In to Align and Define
Oct 10, 2018

Organize Your PR Strategy for Impact: Look In to Align and Define

Organize Your PR Strategy for Impact: Look Out and Get Selective
Oct 03, 2018

Organize Your PR Strategy for Impact: Look Out and Get Selective

Discover the fourth insert in the series of Organize Your PR Strategy for Impact. This piece will teach readers how to organize their outreach strategy, prioritize influencers, and more.

Organize Your PR Strategy for Impact: Look Back and Benchmark
Sep 26, 2018

Organize Your PR Strategy for Impact: Look Back and Benchmark

Learn about more actionable data that lets you plan a more sophisticated PR Strategy. Discover the mindshare, share of voice, social amplification, and reputation that creates a successful brand.

Organize Your PR Strategy for Impact
Sep 20, 2018

Organize Your PR Strategy for Impact

Today's PR pros are upping their role by honing the PR strategy process and defining metrics that matter. Discover three key ways you can leverage PR data in meaningful ways.