Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.
Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.
Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.
Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.
Here's how influencer marketing fits into your pitching strategy.
A look at life inside TrendKite, highlighting our different Employee Resource Groups.
To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day.
Discover how you can start better utilizing social media in your pitching process for public relations efforts today.
You've prepped your larger budget, but how much should you allocate for influencer marketing? Here's what to consider when you're prepping your influencer marketing budget for 2019.
Developing a budget is never an easy task. We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your comms budget in 2019.
Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.
We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more.
You've prepped your 2019 crisis strategy as a power play. Now it's time to run the play, assess how it went, and go through what worked in a real-world example.
What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.
The big ideas for a bright future from #PRSAICON 2018: Purpose, values and ethics.
Discover the fourth insert in the series of Organize Your PR Strategy for Impact. This piece will teach readers how to organize their outreach strategy, prioritize influencers, and more.
Learn about more actionable data that lets you plan a more sophisticated PR Strategy. Discover the mindshare, share of voice, social amplification, and reputation that creates a successful brand.
Today's PR pros are upping their role by honing the PR strategy process and defining metrics that matter. Discover three key ways you can leverage PR data in meaningful ways.
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