Contributors



Measuring PR's SEO Impact: Backlinks and Domain Authority
Dec 21, 2016

Measuring PR's SEO Impact: Backlinks and Domain Authority

A deep understanding of how PR impacts SEO can have a big impact on your PR strategy. It should be a priority for driving your activities & measuring PR's impact.

Three Types of PR and the Best Digital Goals for Measuring Each
Nov 16, 2016

Three Types of PR and the Best Digital Goals for Measuring Each

How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.

Top 13 Brand Awareness Strategies with Impact
Oct 19, 2016

Top 13 Brand Awareness Strategies with Impact

Every business is unique, of course, but an effective brand awareness strategy is the foundation for growth no matter what products or services you offer.

Why We Love Competitive Benchmarking (And You Should, Too!)
Oct 17, 2016

Why We Love Competitive Benchmarking (And You Should, Too!)

In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live...

What Your Competitors Can Teach You About Public Relations
Oct 07, 2016

What Your Competitors Can Teach You About Public Relations

Competition is a fact of life in business and in PR. Other brands aren’t just trying to lure buyers away from you, they are trying to beat you in terms of earned media and social attention.

What Your Boss Needs to Know About PR Analytics
Sep 30, 2016

What Your Boss Needs to Know About PR Analytics

If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.

How to Solve the 2 Biggest Problems with PR Measurement
Sep 26, 2016

How to Solve the 2 Biggest Problems with PR Measurement

PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.

5 Struggles Only People in Public Relations Will Understand
Sep 23, 2016

5 Struggles Only People in Public Relations Will Understand

PR professionals face some unique challenges, but we are seekers of solutions and we find a way to overcome.

13 Ways PR Analytics Can Increase Your Productivity
Sep 19, 2016

13 Ways PR Analytics Can Increase Your Productivity

Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive.

Best Practices for Non-Profit PR Pros
Sep 14, 2016

Best Practices for Non-Profit PR Pros

Practicing PR for a non-profit is not entirely different than doing so for a for-profit brand. Your goals are to raise awareness, protect the organization’s reputation, develop positive...

Six of the Best PSAs of All Time
Sep 12, 2016

Six of the Best PSAs of All Time

Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and...

Repurpose and Extend the Shelf Life of Your Content
Sep 09, 2016

Repurpose and Extend the Shelf Life of Your Content

Content is a double edged sward for modern PR professionals and marketers. On the one hand, it is an effective way to attract, inform, and engage audiences. It is great for SEO and can even help...

Freelance PR Pricing Fundamentals
Sep 06, 2016

Freelance PR Pricing Fundamentals

One of the most difficult challenges for freelance PR professionals can be figuring out how much to charge. After all, most of us are never taught how to calculate the value of PR.

Is there a Difference Between Publicity and PR?
Aug 22, 2016

Is there a Difference Between Publicity and PR?

Public relations and publicity are terms that are often used interchangeably. We think that this is an error that is worth correcting. Although PR and publicity are related, they are not the same...

Body Language Tips for your Next Presentation
Aug 17, 2016

Body Language Tips for your Next Presentation

Humans communicate with more than just words. Your facial expression, posture, and hand movements tell your audience much about your mood, level of confidence, and the material you present.

Why SEO Should Matter to PR Pros
Aug 15, 2016

Why SEO Should Matter to PR Pros

PR pros need to keep SEO in mind as they develop content and target publications with PR pitches. Pay close attention to which media mentions show up on the most relevant searches for your brand.

What a PR Firm Can Do for Your Start Up
Aug 10, 2016

What a PR Firm Can Do for Your Start Up

Using a PR agency can be a cost effective way to bring years of experience and a wide range of knowledge to work for your new start-up.

5 Ways PR Can Help Successfully Launch a Product
Aug 08, 2016

5 Ways PR Can Help Successfully Launch a Product

Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities.

How Messenger Chatbots Can Elevate Your PR Tactics
Aug 05, 2016

How Messenger Chatbots Can Elevate Your PR Tactics

Elevate your PR tactics by leveraging The Facebook Messenger Platform. Brands can develop chatbots & conversational apps, giving them a new way to engage with more than 900 million monthly users.

The PR Impacts of Facebook Live
Aug 03, 2016

The PR Impacts of Facebook Live

Like every other social sharing service before it, Facebook Live can be a gift for PR pros, but it also comes along with a few risks. Here is how it could impact your PR strategy.

B2B PR vs. B2C PR: What's the difference?
Aug 01, 2016

B2B PR vs. B2C PR: What's the difference?

Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Here are the main differences between B2B PR & B2C PR.

Top 5 Ways to Make Execs Better Public Speakers
Jul 27, 2016

Top 5 Ways to Make Execs Better Public Speakers

Executives with strong speaking skills have many opportunities to turn your brand into a thought leader. Here are 5 things you can do to help your spokespeople be better equipped for prime time.

10 Writing Rules Every PR Pro Should Know
Jul 25, 2016

10 Writing Rules Every PR Pro Should Know

Even the most experienced PR professionals could stand to get a bit better at writing.  

Best Ways to Extinguish PR Fire Drills
Jul 21, 2016

Best Ways to Extinguish PR Fire Drills

Bad news happens, sometimes suddenly, to companies of all sizes and as a PR professional, it’s your responsibility to stay prepared and be ready for a PR fire drill.

How to Position and Brand Your Premium Content
Jul 18, 2016

How to Position and Brand Your Premium Content

To get the most impact out of your content marketing strategy, you need to think carefully about how your premium content is positioned and branded.