Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]
Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]
Good news, PR—you don’t have to line up early on Black Friday or fly to International CES to get your […]
It’s not every day the biggest social network in the world lets their users take a look under the hood. […]
It’s widely known that visual content gets more views, shares and engagement than social posts that don’t include images, video […]
“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]
Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and […]
For many of us, fall is about color-changing leaves, pumpkin-flavored everything and fantasy football rosters. For automotive influencers and their […]
AMEC Measurement Week presented by Cision and Vocus hits New York City in just four days. In anticipation of […]
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.