About Teresa Dankowski

Teresa Dankowski is a content marketing manager at Cision and covers best practices in marketing, PR and social media. She enjoys printmaking, wine, TV and dominating at rec league softball.


3 Tips for Launching a Hyperlocal PR Campaign

Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]

How to Use Social Media Before You Pitch

Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]

6 Reasons Why Journalists Reject Your Pitch

Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]

3 Ways to Make News Releases More Compelling

Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]

3 Things to Know About a Media Contact Before You Pitch

Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]

4 Things to Know About Media Outlets Before You Pitch

Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]

4 Types of YouTube Videos PR & Marketing Pros Should Make

Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]

Reach influencers with Cision’s new Consumer Electronics Pitching Kit

Good news, PR—you don’t have to line up early on Black Friday or fly to International CES to get your […]

Facebook Tells All: How The Biggest Social Network Relies on Data

It’s not every day the biggest social network in the world lets their users take a look under the hood. […]

6 Ways to Improve Your Brand’s Visual Storytelling

It’s widely known that visual content gets more views, shares and engagement than social posts that don’t include images, video […]

5 Tips on Making Over Your Social PR Strategy

“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]

Seek Or Shout closing on October 29

Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and […]

Reach influencers with Cision’s new Automotive Pitching Kit

For many of us, fall is about color-changing leaves, pumpkin-flavored everything and fantasy football rosters. For automotive influencers and their […]

Measurement Week Series: Q&A With Kara Eddy, Research Director

  AMEC Measurement Week presented by Cision and Vocus hits New York City in just four days. In anticipation of […]

Measurement Week series: Q&A with Czar Yobero, media data analyst

AMEC Measurement Week presented by Cision and Vocus kicks off in New York City in a mere 12 days. (Be […]

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