Contributors


About Teresa Dankowski

Teresa Dankowski is a content marketing manager at Cision and covers best practices in marketing, PR and social media. She enjoys printmaking, wine, TV and dominating at rec league softball.

3 Tips for Launching a Hyperlocal PR Campaign
Mar 08, 2015

3 Tips for Launching a Hyperlocal PR Campaign

Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]

How to Use Social Media Before You Pitch
Mar 01, 2015

How to Use Social Media Before You Pitch

Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]

6 Reasons Why Journalists Reject Your Pitch
Feb 26, 2015

6 Reasons Why Journalists Reject Your Pitch

Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]

3 Ways to Make News Releases More Compelling
Feb 22, 2015

3 Ways to Make News Releases More Compelling

Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]

3 Things to Know About a Media Contact Before You Pitch
Feb 15, 2015

3 Things to Know About a Media Contact Before You Pitch

Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]

4 Things to Know About Media Outlets Before You Pitch
Feb 08, 2015

4 Things to Know About Media Outlets Before You Pitch

Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]

4 Types of YouTube Videos PR & Marketing Pros Should Make
Jan 19, 2015

4 Types of YouTube Videos PR & Marketing Pros Should Make

Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]

Reach influencers with Cision’s new Consumer Electronics Pitching Kit
Oct 29, 2014

Reach influencers with Cision’s new Consumer Electronics Pitching Kit

Good news, PR—you don’t have to line up early on Black Friday or fly to International CES to get your […]

Facebook Tells All: How The Biggest Social Network Relies on Data
Oct 20, 2014

Facebook Tells All: How The Biggest Social Network Relies on Data

It’s not every day the biggest social network in the world lets their users take a look under the hood. […]

6 Ways to Improve Your Brand’s Visual Storytelling
Oct 17, 2014

6 Ways to Improve Your Brand’s Visual Storytelling

It’s widely known that visual content gets more views, shares and engagement than social posts that don’t include images, video […]

5 Tips on Making Over Your Social PR Strategy
Oct 13, 2014

5 Tips on Making Over Your Social PR Strategy

“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]

Seek Or Shout closing on October 29
Oct 09, 2014

Seek Or Shout closing on October 29

Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and […]

Reach influencers with Cision’s new Automotive Pitching Kit
Sep 25, 2014

Reach influencers with Cision’s new Automotive Pitching Kit

For many of us, fall is about color-changing leaves, pumpkin-flavored everything and fantasy football rosters. For automotive influencers and their […]

Measurement Week Series: Q&A With Kara Eddy, Research Director
Sep 11, 2014

Measurement Week Series: Q&A With Kara Eddy, Research Director

  AMEC Measurement Week presented by Cision and Vocus hits New York City in just four days. In anticipation of […]

Measurement Week series: Q&A with Czar Yobero, media data analyst
Sep 03, 2014

Measurement Week series: Q&A with Czar Yobero, media data analyst

AMEC Measurement Week presented by Cision and Vocus kicks off in New York City in a mere 12 days. (Be […]

Measurement Week series: Q&A with Patrick Niersbach, digital marketing and analytics manager
Aug 29, 2014

Measurement Week series: Q&A with Patrick Niersbach, digital marketing and analytics manager

  AMEC Measurement Week presented by Cision and Vocus will be descending on New York City in just 17 days. […]

Reach influencers with Cision’s new Fashion & Beauty Pitching Kit
Aug 11, 2014

Reach influencers with Cision’s new Fashion & Beauty Pitching Kit

Good news, PR—you don’t have to jet to New York, Paris, London or Milan to get in front of the […]

Find the right holiday gift guide for your story
Jul 18, 2014

Find the right holiday gift guide for your story

Before Black Friday was a glimmer in Thanksgiving’s eye, PR and marketing professionals have been pitching their products and services […]

Reach influencers with Cision’s new Food & Beverage Pitching Kit
Jul 02, 2014

Reach influencers with Cision’s new Food & Beverage Pitching Kit

The food and beverage industry is expected to top $7.6 trillion this year. This massive market gives PR professionals pitching […]

Reach influencers with Cision’s Higher Education Pitching Kit
Jun 18, 2014

Reach influencers with Cision’s Higher Education Pitching Kit

All of those celebrity commencement speeches being shared across social media can only mean one thing—school’s out for summer! But […]

Reach influencers with our Travel & Tourism Pitching Kit
May 20, 2014

Reach influencers with our Travel & Tourism Pitching Kit

Travel is a dominant industry in the United States. One out of nine jobs in our country depend on travel […]

Reach influential moms with our Mother’s Day Pitching Kit
Apr 21, 2014

Reach influential moms with our Mother’s Day Pitching Kit

Cision offers PR and marketing pros a Mother’s Day pitching kit that features influential mom bloggers, pitching tips, demographics and social stats.

How Olympic Athletes Are Using Twitter to Build Their Personal Brands
Feb 20, 2014

How Olympic Athletes Are Using Twitter to Build Their Personal Brands

Olympic athletes—they’re just like us! No, really. Like PR and marketing professionals, our friends in Sochi are using Twitter to […]

5 Tips For Pitching Your Story Internationally
Feb 13, 2014

5 Tips For Pitching Your Story Internationally

Bob Costas’s eyes. The Jamaican bobsled team. The Russian Police Choir. All are poised to be remembered as breakout stars […]

Why Your Content Needs Amplification
Nov 19, 2013

Why Your Content Needs Amplification

Creating content is just the beginning. Here at Cision, we’re big proponents of this idea. Your brand might produce quality […]