Contributors


About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn.

Jay Baer: Redefining the Role of PR and Measurement
Feb 06, 2019

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management
Jan 30, 2019

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Top 10 Cision Blog Posts of 2018
Jan 02, 2019

Top 10 Cision Blog Posts of 2018

What were the top Cision posts of 2018? Read on to find out!

The Top 5 Posts on Cision in December
Dec 28, 2018

The Top 5 Posts on Cision in December

Check out all the top Cision posts for the month of December 2018.

The Top 5 Posts on Cision in November
Nov 30, 2018

The Top 5 Posts on Cision in November

Check out all the top Cision posts for the month of November 2018.

How are Successful PR Pros Measuring Their Efforts?
Nov 21, 2018

How are Successful PR Pros Measuring Their Efforts?

PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud
Nov 20, 2018

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

Marketing Marvels: A Demo of Cision's Comms Cloud™
Oct 30, 2018

Marketing Marvels: A Demo of Cision's Comms Cloud™

Check out this Marketing Marvels episode to learn more about all the great features Cision Comms Cloud™ has to offer.

The Top 5 Posts on Cision in October
Oct 26, 2018

The Top 5 Posts on Cision in October

Check out all the top Cision posts for the month of October 2018.

Modern Communicator Video Series With Jay Baer: Measured
Oct 16, 2018

Modern Communicator Video Series With Jay Baer: Measured

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.

Modern Communicator Video Series With Jay Baer: Agile
Oct 09, 2018

Modern Communicator Video Series With Jay Baer: Agile

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.

Modern Communicator Video Series With Jay Baer: Evolved
Oct 02, 2018

Modern Communicator Video Series With Jay Baer: Evolved

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the third video about being evolved and breaking down silos.

The Top 5 Posts on Cision in September
Sep 28, 2018

The Top 5 Posts on Cision in September

What did Cision.com readers tune into during the month of September? Check out the top five blog posts.

Modern Communicator Video Series With Jay Baer: Targeted Comms
Sep 25, 2018

Modern Communicator Video Series With Jay Baer: Targeted Comms

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the 2nd video, Targeted Comms.

Introducing The Modern Communicator Video Series With Jay Baer
Sep 18, 2018

Introducing The Modern Communicator Video Series With Jay Baer

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.

The Nine Qualities of a Great PR Pro
May 25, 2018

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...

6 Tips to Managing Influencer Relationships Featuring Jay Baer
Apr 30, 2018

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

How to Pitch an Influencer With Jay Baer
Apr 23, 2018

How to Pitch an Influencer With Jay Baer

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...

How to Write Content that Sparks a Conversation
Apr 18, 2018

How to Write Content that Sparks a Conversation

Whether you’re writing about a trending topic or something completely new to spark conversation, you have to be original. Don’t write “me-too” content, instead, offer insight that’s new and valuable.

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]
Apr 16, 2018

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Unfortunately, influencer marketing isn't a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

Top 10 Marketing & Communications Posts of 2017
Jan 11, 2018

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

Welcome to The New Cision® Blog
Dec 15, 2017

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
Nov 27, 2017

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?
Nov 20, 2017

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?
Nov 13, 2017

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to...