Tony Hardman

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Tony Hardman - November 27, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Tony Hardman - November 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media.

Tony Hardman - November 13, 2017

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?

Tony Hardman - November 8, 2017

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Tony Hardman - November 1, 2017

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Tony Hardman - October 16, 2017

In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Tony Hardman - October 11, 2017

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

Tony Hardman - October 9, 2017

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Tony Hardman - October 5, 2017

According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.

Tony Hardman - October 3, 2017

In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

Tony Hardman - September 27, 2017

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Tony Hardman - September 18, 2017

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.

Tony Hardman - September 12, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.

Tony Hardman - August 31, 2017

Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.

Tony Hardman - August 16, 2017
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