In this video, Baer looks at a problem that plagues the industry — earned media attribution.
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media.
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?
Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.
Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.