Contributors



How to Tell When You Need Professional Social Media Software
Feb 16, 2012

How to Tell When You Need Professional Social Media Software

Small business owners can get by with just a few free social media monitoring applications and tools out there for […]

Social Media and the New Corporate Culture
Oct 20, 2011

Social Media and the New Corporate Culture

How do you determine the possible business impact one employee could have by interacting with a single customer? How do […]

Buyer Profiling for B2B Social Marketing
Aug 22, 2011

Buyer Profiling for B2B Social Marketing

Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the […]

Social Media as an Experiment
Jul 25, 2011

Social Media as an Experiment

Why an Experiment? From my perspective, life is one big experiment. We are all just trying to get the formula […]

Social Media for Social Responsibility
Jun 17, 2011

Social Media for Social Responsibility

Does your company have a corporate responsibility program in place to tackle all aspects of doing business? My recent article, […]

Lessons Yoga Can Teach Us for Practicing Social Media
May 18, 2011

Lessons Yoga Can Teach Us for Practicing Social Media

While doing a little spring cleaning, I noticed the cover of a Yoga at Home (2010, Yoga Journal special publication). One of […]

Socializing Social Media within the Enterprise
Apr 22, 2011

Socializing Social Media within the Enterprise

Although social media is becoming a hotter topic for more and more divisions within any enterprise, for many business groups […]

Quick Tips on Estimating Social Media Volumes
Mar 22, 2011

Quick Tips on Estimating Social Media Volumes

Vicki provides some quick tips in this 2 minute video on using the advanced Google Blog and Twitter search functions […]

Boost Your Success! Use a Social Media Checklist
Feb 10, 2011

Boost Your Success! Use a Social Media Checklist

Anyone who knows me knows I’m all about process and procedures and implementing tidy ways of getting stuff done efficiently […]

Book Review – Zen of Social Media Marketing
Jan 24, 2011

Book Review – Zen of Social Media Marketing

This post provides a quick overview of Shama Hyder Kabani’s book, the Zen of Social Media Marketing.  But if you […]

Leveraging Social Media in Unexpected Ways
Dec 09, 2010

Leveraging Social Media in Unexpected Ways

I was reading a recent article on ccjdigital.com called FedEx Helps Benchmark Best Practices in Social Media and the concept […]

Powerful Social Media Searches 101
Nov 18, 2010

Powerful Social Media Searches 101

So you want to find out how people are talking about your widget, but when you do a search on […]

Recipe for Social Media Planning, Process, and Profits
Oct 19, 2010

Recipe for Social Media Planning, Process, and Profits

You have been tasked with setting up a social media program for your small or medium sized biz (on top […]

Actionable Social Media Metrics to Hit the Top 3 Corporate Goals
Oct 11, 2010

Actionable Social Media Metrics to Hit the Top 3 Corporate Goals

Even if you’re not new to running a social media program, you may still be figuring out how the heck […]