Dec 03, 2018Mainstream Journalism and PR Efforts Today
When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.
Nov 30, 2018The Top 5 Posts on Cision in November
Dec 05, 2018How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget
Media monitoring has become an increasingly difficult task due to the emergence of hundreds of digital channels So, where should you begin?
Nov 27, 2018How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
Nov 26, 2018Contending With Controversy: A PR Parable
Nov 06, 2018Stop Being Afraid to Tell Your Clients the Truth
Nov 05, 2018The PR and Marketing Divide: Where Are We Now?
Dec 07, 2018Media Moves at Poynter & TV Guide, Several New Metro Staff Join LA Times
Tom Jones to join Poynter, Christopher Rosen helms TV Guide Digital, and more
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A blog for and about the media featuring trends, tips, tools, media moves and more.