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Dan Boers WOOD-TV

Dan Boers, director of news operations
(616) 771-9635

Dan Boers is interested in hard news stories with a local perspective that will appeal to his audience. He does not appreciate being pitched “fluff stories” or pieces that are of no interest to the station. “Give us the hard news angle, local relevancy—how it impacts our viewers—and make sure that you’re brief and concise,” he says.

Pitch him by e-mail; he accepts high-resolution photos and attachments. He is looking for timely press releases with a clear subject line. Boers recommends sending information a couple times because the station receives hundreds of e-mails a day.

WOOD-TV is an NBC affiliate broadcasting to Grand Rapids, Mich. and the surrounding area.

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