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Twitter Analysis of the PRSA 2012 International Conference

Gina Joseph, social media community manager, also contributed to this report.

Whew, the whirlwind that was PRSA 2012 International Conference has come to a close. Our Cision representatives had a blast in San Francisco—showing off their caricatures, joining in on flash mobs, and most importantly, sharing the message of how Cision can help Power Your Story, with presentations and demonstrations from some of our company’s thought leaders.

So let’s break it all down, shall we? PRSAICon proved to be highly social, with thousands of tweets, Facebook shares and conversations all over the web. Using the Cision Social Media Dashboard powered by Radian6, we’ve created a quick social media recap of the conference using the conference hashtag, #PRSAICon.

We began by running a topic analysis widget of the hashtag to understand how many total mentions there have been since Saturday, October 13.

By selecting the option to count by “Unique Source Count” we can easily see how many unique individuals were mentioning the hashtag—which is a great way to show if there is a very active community. There are more than 2000 unique Twitter handles sharing content using #PRSAICon, so the community is active!

Next, we can look at how the conversations proceeded throughout the convention:

We can see that a majority of the conversations took place on October 14th. By opening up a conversation cloud, we can see the topics that were powering the conversation:


Notice a lot of the industry keywords (social media, marketing, #prsa) are dominating the conversation. But the @biz handle was the most mentioned keyword in conjunction with the conference’s hashtag. This makes sense since Twitter co-founder Biz Stone was the keynote presentation for the event.

Using the Insights, we can determine other factors for identifying which Twitter handles held the most influence throughout the conference. Below are the most re-tweeted usernames in conjunction with the hashtag. This allows us to see which handles are sharing the most content.

However, to see which tweeters were being mentioned the most with the hashtag, we can run the insight for “usernames mentioned”, here:


The PRSA International Conference proved to be a social mecca, where tons of great insights and ideas were passed around by attendees and floated out to those who could only follow along on Twitter. What were some of your favorite lessons or takeaways that came to you via 140 characters?

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