BEST PRACTICES

 


The Communicator's Funnel: Updated for 2020 and Beyond
Nov 14, 2019

The Communicator's Funnel: Updated for 2020 and Beyond

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.

COVID-19 Comms: Lead with Empathy
Mar 27, 2020

COVID-19 Comms: Lead with Empathy

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

Do’s and don’ts of webinars with Falcon.io
Mar 25, 2020

Do’s and don’ts of webinars with Falcon.io

In times when companies have to cancel events due to COVID-19, hosting webinars online is a useful way to stay in touch with your audience.

Do’s and Don’ts on Webinars with Falcon.io
Mar 24, 2020

Do’s and Don’ts on Webinars with Falcon.io

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

COVID-19: Stop Marketing and Start Communicating
Mar 20, 2020

COVID-19: Stop Marketing and Start Communicating

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

Best Practices for Brand Communications in Times of Uncertainty
Mar 17, 2020

Best Practices for Brand Communications in Times of Uncertainty

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

A Step-by-Step Approach for Communicators to Measure in 2020
Mar 11, 2020

A Step-by-Step Approach for Communicators to Measure in 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

5 Problems Brands Come to you to Solve: Influencer marketing
Mar 10, 2020

5 Problems Brands Come to you to Solve: Influencer marketing

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

5 Key Takeaways from Earned Media Rising Exchange San Francisco
Mar 05, 2020

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

5 Key Takeaways from Earned Media Rising Exchange San Francisco
Mar 05, 2020

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

The Social Media Influencers you Love to Hate
Mar 04, 2020

The Social Media Influencers you Love to Hate

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit
Mar 03, 2020

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

A Digital Marketer Gives 5 SEO Tips for PR Pros
Feb 25, 2020

A Digital Marketer Gives 5 SEO Tips for PR Pros

Make your SEO shine with these 5 tips for PR pros

5 Problems Brands Come to you to Solve: Should my brand take a stand?
Feb 19, 2020

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

7 Tips We Love for Writing a Press Release That Gets Noticed
Feb 17, 2020

7 Tips We Love for Writing a Press Release That Gets Noticed

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

3 Surefire Ways to Make Seasonal Events Shine
Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

PR and the International Crisis: 3 Lessons from the Smolensk Crash
Feb 12, 2020

PR and the International Crisis: 3 Lessons from the Smolensk Crash

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
Feb 06, 2020

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

5 Problems Brands Come to you to Solve: Crisis Comms
Feb 05, 2020

5 Problems Brands Come to you to Solve: Crisis Comms

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

How 2020 Will Drive a Communications Transformation
Jan 31, 2020

How 2020 Will Drive a Communications Transformation

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?