BEST PRACTICES

 


5 Problems Brands Come to you to Solve: Should my brand take a stand?
Feb 19, 2020

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

7 Tips We Love for Writing a Press Release That Gets Noticed
Feb 17, 2020

7 Tips We Love for Writing a Press Release That Gets Noticed

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

3 Surefire Ways to Make Seasonal Events Shine
Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

PR and the International Crisis: 3 Lessons from the Smolensk Crash
Feb 12, 2020

PR and the International Crisis: 3 Lessons from the Smolensk Crash

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
Feb 06, 2020

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

5 Problems Brands Come to you to Solve: Crisis Comms
Feb 05, 2020

5 Problems Brands Come to you to Solve: Crisis Comms

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

How 2020 Will Drive a Communications Transformation
Jan 31, 2020

How 2020 Will Drive a Communications Transformation

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?

How to Boost your D.I.Y. PR Campaign
Jan 31, 2020

How to Boost your D.I.Y. PR Campaign

How to Boost your D.I.Y. PR Campaign

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

5 Problems Brands Come to you to Solve: Customer Complaints
Jan 28, 2020

5 Problems Brands Come to you to Solve: Customer Complaints

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

Keep up with the PR transformation in 2020
Jan 28, 2020

Keep up with the PR transformation in 2020

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.

5 Reasons Why the Press Release Still Matters
Jan 22, 2020

5 Reasons Why the Press Release Still Matters

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy

Dispel These Nine Measurement Myths in 2020 En Route to Success
Jan 15, 2020

Dispel These Nine Measurement Myths in 2020 En Route to Success

Leave these measurement myths in 2019 to succeed in 2020.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

The 3 Most Important UGC Marketing Trends to Keep an Eye On
Jan 14, 2020

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.

Our Favorite Office Moments of 2019
Jan 09, 2020

Our Favorite Office Moments of 2019

Our favorite office culture moments from offices around the globe, in 2019.

What's Next for Comms? 2020 PR Trends
Jan 08, 2020

What's Next for Comms? 2020 PR Trends

What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!

Reinventing the Press Release for a New Decade
Jan 07, 2020

Reinventing the Press Release for a New Decade

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

My Top 8 Cision Content of 2019
Dec 30, 2019

My Top 8 Cision Content of 2019

It's that time of year: Here's 8 of our favorite Cision content pieces from 2019.

Top Blog: 2019 Edition
Dec 27, 2019

Top Blog: 2019 Edition

Need a little reading to carry you through the end of the year? Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next.

PR Resolutions for 2020
Dec 26, 2019

PR Resolutions for 2020

4 PR-oriented resolutions to carry you into 2020.

12 Days of Cision: Fewer Birds, More Metrics
Dec 20, 2019

12 Days of Cision: Fewer Birds, More Metrics

You don't need 184 birds for Christmas. You do need some quality analytics.