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For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.
In times when companies have to cancel events due to COVID-19, hosting webinars online is a useful way to stay in touch with your audience.
In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.
What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.
Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!
Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
Make your SEO shine with these 5 tips for PR pros
Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.
Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.
Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.
What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
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