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Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.
Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.
What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
How to Boost your D.I.Y. PR Campaign
Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.
Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy
Leave these measurement myths in 2019 to succeed in 2020.
Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.
Our favorite office culture moments from offices around the globe, in 2019.
What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!
Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.
It's that time of year: Here's 8 of our favorite Cision content pieces from 2019.
Need a little reading to carry you through the end of the year? Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next.
4 PR-oriented resolutions to carry you into 2020.
You don't need 184 birds for Christmas. You do need some quality analytics.
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