BEST PRACTICES

 


Take your Virtual Events to the Next Level
Oct 20, 2020

Take your Virtual Events to the Next Level

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast.

Reinventing Your Media Strategy for the Virtual World
Oct 12, 2020

Reinventing Your Media Strategy for the Virtual World

How Satellite Media Tours from MultiVu are helping businesses pivot in 2020— and so much more.

Gold winners at 2020 AMEC Awards
Jul 08, 2020

Gold winners at 2020 AMEC Awards

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

Take 5 with Scott Peacock
May 06, 2020

Take 5 with Scott Peacock

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Cision's Biggest Ever State of the Media Report is Coming Soon
Apr 08, 2020

Cision's Biggest Ever State of the Media Report is Coming Soon

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

What’s on the mind of PR pros right now
Apr 01, 2020

What’s on the mind of PR pros right now

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals.

How to Ensure your COVID-19 Press Release Gets Published
Mar 30, 2020

How to Ensure your COVID-19 Press Release Gets Published

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

COVID-19 Comms: Lead with Empathy
Mar 27, 2020

COVID-19 Comms: Lead with Empathy

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Do’s and don’ts of webinars with Falcon.io
Mar 25, 2020

Do’s and don’ts of webinars with Falcon.io

In times when companies have to cancel events due to COVID-19, hosting webinars online is a useful way to stay in touch with your audience.

Do’s and Don’ts on Webinars with Falcon.io
Mar 24, 2020

Do’s and Don’ts on Webinars with Falcon.io

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event.

COVID-19: Stop Marketing and Start Communicating
Mar 20, 2020

COVID-19: Stop Marketing and Start Communicating

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

Best Practices for Brand Communications in Times of Uncertainty
Mar 17, 2020

Best Practices for Brand Communications in Times of Uncertainty

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

A Step-by-Step Approach for Communicators to Measure in 2020
Mar 11, 2020

A Step-by-Step Approach for Communicators to Measure in 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

5 Key Takeaways from Earned Media Rising Exchange San Francisco
Mar 05, 2020

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

5 Key Takeaways from Earned Media Rising Exchange San Francisco
Mar 05, 2020

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit
Mar 03, 2020

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

3 Surefire Ways to Make Seasonal Events Shine
Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

PR and the International Crisis: 3 Lessons from the Smolensk Crash
Feb 12, 2020

PR and the International Crisis: 3 Lessons from the Smolensk Crash

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons
Feb 06, 2020

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.

How 2020 Will Drive a Communications Transformation
Jan 31, 2020

How 2020 Will Drive a Communications Transformation

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?