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CommsCon 2019: The Future of Comms is Almost Here!
Nov 18, 2019

CommsCon 2019: The Future of Comms is Almost Here!

Don't miss the future of communications at CommsCon in London on Tuesday 26 November 2019.

The Communicator's Funnel: Updated for 2020 and Beyond
Nov 14, 2019

The Communicator's Funnel: Updated for 2020 and Beyond

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.

How Companies can Improve Veteran Relations, from a Veteran
Nov 11, 2019

How Companies can Improve Veteran Relations, from a Veteran

Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran.

How Non-Profit Organizations Can Improve Their PR Efforts
Nov 06, 2019

How Non-Profit Organizations Can Improve Their PR Efforts

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

We saw the future of comms at PRSA ICON 2019
Nov 01, 2019

We saw the future of comms at PRSA ICON 2019

Take the time to decide if a trend works for your brand and your audience before jumping in, and more wisdom from PRSA ICON 2019.

Global Diversity Awareness Month at Cision
Oct 31, 2019

Global Diversity Awareness Month at Cision

The #WeEmbraceDifferences campaign was an opportunity for individuals, departments and the company to demonstrate how we live by our Cision value “We Embrace Differences” on a daily basis.

Come see us at PRSA ICON!
Oct 17, 2019

Come see us at PRSA ICON!

Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.

What is Earned Media Management?
Oct 04, 2019

What is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact
Sep 06, 2017

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online...

3 Tactics to Get the Most Out of Your Martech Stack
Apr 18, 2017

3 Tactics to Get the Most Out of Your Martech Stack

Here are three tactics to help you get the most of your martech stack.

Behind the Headlines With Anna Yukhananov
Mar 10, 2017

Behind the Headlines With Anna Yukhananov

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Behind the Headlines with Harjiv Singh
Mar 03, 2017

Behind the Headlines with Harjiv Singh

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Do You Know the 5 Truths of Modern Media Targeting?
Mar 01, 2017

Do You Know the 5 Truths of Modern Media Targeting?

The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also...

Behind the Headlines With Lizabeth Landon Cole
Feb 24, 2017

Behind the Headlines With Lizabeth Landon Cole

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and...

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
Feb 20, 2017

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social...

Behind the Headlines With Krysten Copeland
Feb 17, 2017

Behind the Headlines With Krysten Copeland

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Are you in love with your clients? You should be.
Feb 14, 2017

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic ...

How to Gain Executive Buy-In for Switching to the PESO Model
Feb 06, 2017

How to Gain Executive Buy-In for Switching to the PESO Model

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should...

Behind the Headlines with MJ Pedone
Jan 27, 2017

Behind the Headlines with MJ Pedone

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

How Social Media Redefined What It Means to Be a ‘Foodie’
Jan 26, 2017

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to...