Dec 4, 2017
Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won't hesitate to criticize your actions if they have a good reason.
Dec 1, 2017
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 16, 2017
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.
Nov 14, 2017
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
Nov 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Oct 30, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Oct 26, 2017
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.
Oct 23, 2017
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What's missing is the why behind consumers interacting with a piece of content.
Oct 19, 2017
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
Oct 4, 2017
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
Oct 3, 2017
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
Oct 2, 2017
Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.
Sep 7, 2017
You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.
Sep 6, 2017
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.