Best Practices


Do You Know the 5 Truths of Modern Media Targeting?

The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.

Behind the Headlines With Lizabeth Landon Cole

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.

Behind the Headlines With Krysten Copeland

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

How to Gain Executive Buy-In for Switching to the PESO Model

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Behind the Headlines with MJ Pedone

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

How to Monitor An Entire Industry

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

Pitching Craft, Decór and Hobby Editors

Holidays like Halloween and Christmas bring out the artistic side in a lot of us, and hundreds of specialty publications cater to the creatively inclined year-round.

Pitching Tips for Education Coverage

September is here, and the advent of another school season is the focus for thousands of editors and reporters covering the nation’s education system, from elementary schools to universities.

PR 101: How to Pitch Holiday Gift Guide Editors

We’ve talked to hundreds of HGG editors about what makes them pick your pitch for their HGG pages, and here are some of the most important takeaways that guarantee to help you land that important end-of-the-year gift-giving page.

PR 101: 6 Tips for Pitching Vox

Want to reach the journalists at Vox? Follow these pitching tips.

PR 101: 7 Tips for Pitching the New York Post

Want to reach the reporters of the New York Post? Follow these pitching tips.

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