CANADA BLOG

 


Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Takeaways from Cision’s 10th Annual State of the Media Report

Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Mar 28, 2019

How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019

Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

Cision® Expands Earned Media Management Leadership with the Addition of TrendKite
Jan 23, 2019

Cision® Expands Earned Media Management Leadership with the Addition of TrendKite

The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.

2019: The Year for Clean Slate Public Relations
Jan 15, 2019

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Jan 08, 2019

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management

Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.

How to Identify Influencers as Part of Your Earned Media Management Strategy
Dec 10, 2018

How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.

Strict Release Guidelines Assure Integrity
Nov 30, 2018

Strict Release Guidelines Assure Integrity

Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Why Data and Tech Savvy PR Pros Are in High Demand
Oct 03, 2018

Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Sep 19, 2018

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Sep 10, 2018

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement
Sep 04, 2018

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media
Aug 29, 2018

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement
Aug 22, 2018

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Earned Media Is Part Of The Customer Experience
Aug 15, 2018

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

Evolve Your Media Relations With Social Influencer Discovery
Jul 31, 2018

Evolve Your Media Relations With Social Influencer Discovery

Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Jul 30, 2018

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.