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To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
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