AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
Jun 18, 2018

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards
Jun 15, 2018

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)
May 22, 2018

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)

Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.

AI and the Future of Sentiment Analysis in PR
Apr 17, 2018

AI and the Future of Sentiment Analysis in PR

The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
Apr 10, 2018

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

What is Media Monitoring and Why Does it Matter?
Mar 21, 2018

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Understanding Web Analytics Integrations: Laying a Foundation
Mar 13, 2018

Understanding Web Analytics Integrations: Laying a Foundation

Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and...

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media
Mar 12, 2018

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media

The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

Why Your Content Strategy is Failing And How to Fix it
Mar 06, 2018

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

Cision Most Trusted Software to File With FEC by Top PACS
Mar 02, 2018

Cision Most Trusted Software to File With FEC by Top PACS

While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

The Earned Media Metrics That Really Matter
Feb 28, 2018

The Earned Media Metrics That Really Matter

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.

What PR Can Learn From Digital Advertising
Jan 30, 2018

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Measure The True Value of PR
Jan 29, 2018

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...

How to Boost PR Campaigns With Social Data
Jan 16, 2018

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying ...

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Jan 10, 2018

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Welcome to The New Cision® Blog
Dec 15, 2017

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

How to Harness the Power of HARO For More Earned Media
Dec 12, 2017

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  […]

How to Spearhead The Convergence of PR And Marketing
Dec 06, 2017

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]