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If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.
Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.
The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and...
The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying ...
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
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