Why Small Businesses Need a Media Database
Nov 28, 2017

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
Nov 27, 2017

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

How to Use Dynamic Listening to Reach New Customers
Nov 21, 2017

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

How Cision® Impact Measures Earned Media
Nov 07, 2017

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

PR Attribution Has No Silver Bullet
Oct 31, 2017

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Announcing: Cision® City, Our New Online Customer Community
Oct 24, 2017

Announcing: Cision® City, Our New Online Customer Community

Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would...

Get More From The Relationship With Your Press Release Provider
Sep 21, 2017

Get More From The Relationship With Your Press Release Provider

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a...

Getting to Know Cision® Communications Cloud® — with Jay Baer
Aug 31, 2017

Getting to Know Cision® Communications Cloud® — with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

PR Measurement’s Secret Weapon Integrated UTMs
Aug 08, 2017

PR Measurement’s Secret Weapon Integrated UTMs

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to...

The Cision Communications Cloud™ Receives its First Industry Recognition
Aug 03, 2017

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates
Jul 20, 2017

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the...

INFOGRAPHIC: Cision Celebrates 150 Year Heritage
Jul 17, 2017

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

The Simplest Way to Send a Press Release
Apr 30, 2013

The Simplest Way to Send a Press Release

Editor’s Note: This content was updated on 1/30/2018. As a Content Services Manager in PR Newswire’s newsroom, every day I […]