Presenting Cision's 2019 State of the Media Report Read More

Comms Best Practices


Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out of your efforts.

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

6 Ways to Grow Your PR Career

Here are six actionable things you can do to push your work-based achievements to a higher level this year.

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.

Jay Baer: Embracing the Influencer Graph

In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.