As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Oct 02, 2019

As Consumer Trust Thins, Marketers Must Pivot to Earned Media

Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...

The State of the Freedom of the Press in 2019
Sep 25, 2019

The State of the Freedom of the Press in 2019

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of...

How to Fix Influencer Marketing
Sep 23, 2019

How to Fix Influencer Marketing

So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.

Social Media for PR Now
Sep 18, 2019

Social Media for PR Now

If you are a PR professional today, you can no longer avoid the significant impact social media has played on the industry. Here are a few ways social can help PR.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Holiday Gift Guide Q&A
Sep 11, 2019

Holiday Gift Guide Q&A

The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar.

A Handy Guide to Working With B2B Influencers
Sep 04, 2019

A Handy Guide to Working With B2B Influencers

B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.

How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Integrating Earned Media into Paid and Owned: An Actionable Guide
Aug 22, 2019

Integrating Earned Media into Paid and Owned: An Actionable Guide

In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

5 Basic Tips on How to Podcast
Aug 14, 2019

5 Basic Tips on How to Podcast

Over the past several years podcasting has seen a boom in popularity and it seems like everyone from Joe Rogan to your neighbor have gotten in on the action. 5 tips for standing out among the thousands vying to reach the same audience.

Measuring the Impact of Earned Media Content
Aug 07, 2019

Measuring the Impact of Earned Media Content

Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.

Three Steps to Avoiding Vanity Metrics in Public Relations
Jul 31, 2019

Three Steps to Avoiding Vanity Metrics in Public Relations

Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?

Behind the Curtain of Vanity Metrics
Jul 24, 2019

Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Structuring Comms for Success and More: Our Upcoming Webinars
Jul 16, 2019

Structuring Comms for Success and More: Our Upcoming Webinars

We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Jul 11, 2019

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

How you can Save Local Media
Jul 02, 2019

How you can Save Local Media

From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Jun 27, 2019

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

Pitch perfect travel: Top 5 travel pitching tips
Jun 06, 2019

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways
May 22, 2019

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.