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Comms Best Practices


Structuring Comms for Success and More: Our Upcoming Webinars

We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

How you can Save Local Media

From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

Be a Media Magnet: Communications & Storytelling in Emerging Markets

Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

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