The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
Oct 21, 2020

The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Take 5 Live with Traci Mazurek
Oct 15, 2020

Take 5 Live with Traci Mazurek

In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.

10 Takeaways from Cision’s State of the Press Release
Oct 07, 2020

10 Takeaways from Cision’s State of the Press Release

Top takeaways from our State of the Press Release report published this summer.

Take 5 Live with Peter Shankman
Oct 01, 2020

Take 5 Live with Peter Shankman

We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

A Decade's Worth of Insight Into Media Preferences
Sep 24, 2020

A Decade's Worth of Insight Into Media Preferences

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!

Take 5 Live with Ben Jenkins
Sep 15, 2020

Take 5 Live with Ben Jenkins

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.

Proving the Most Accessible and Efficient Path to PR-ROI
Sep 10, 2020

Proving the Most Accessible and Efficient Path to PR-ROI

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

The Audience Journey: Is your brand navigating it effectively?
Sep 01, 2020

The Audience Journey: Is your brand navigating it effectively?

Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Cision's Summer Reading List Wraps Up
Aug 28, 2020

Cision's Summer Reading List Wraps Up

As summer winds down, we wanted to share the last of our summer reading list.

Take 5 Live with Pam Zapata
Aug 27, 2020

Take 5 Live with Pam Zapata

Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.

5 Key Takeaways from the 2020 State of the Press Release Webinar
Aug 19, 2020

5 Key Takeaways from the 2020 State of the Press Release Webinar

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Take 5 Live with Anna Crowe
Aug 14, 2020

Take 5 Live with Anna Crowe

Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

How Communicators Can Help Brands Create Real Change
Aug 12, 2020

How Communicators Can Help Brands Create Real Change

PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.

Cision's Summer Reading List Continued
Aug 07, 2020

Cision's Summer Reading List Continued

A summer reading list of the latest helpful resources from Cision.

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility
Aug 04, 2020

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.

Take 5 Live with Sarah Paynter
Jul 31, 2020

Take 5 Live with Sarah Paynter

For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Cision's 2020 State of the Press Release
Jul 30, 2020

Cision's 2020 State of the Press Release

We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.

Cision's Summer Reading List
Jul 24, 2020

Cision's Summer Reading List

A summer reading list of the latest helpful resources from Cision.

5 Problems Brands Come to you to Solve: Metrics
Jul 23, 2020

5 Problems Brands Come to you to Solve: Metrics

As PR and comms professionals, what should we help brands measure? Which metrics matter?

Take 5 Live with Joseph Cephas
Jul 17, 2020

Take 5 Live with Joseph Cephas

Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them.