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In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.
Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...
How you can stay on top of not only Google search results, but also top-of-mind in the media.
Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
The Cision team's takeaways from the 2019 Adobe Summit
Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Get inspiration for ways you can improve and invigorate your press releases.
Here are six actionable things you can do to push your work-based achievements to a higher level this year.
Which is better — a solo PR professional or a large agency? Read on to find the answer.
Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.
In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.
Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
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