Five Ways Social Media is Changing PR
May 16, 2019

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

How to Stay on Top of Google Results & in the Minds of the Media
May 09, 2019

How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

Be a Media Magnet: Communications & Storytelling in Emerging Markets
Apr 30, 2019

Be a Media Magnet: Communications & Storytelling in Emerging Markets

Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Cision's Adobe Summit Takeaways
Apr 08, 2019

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing
Apr 04, 2019

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

5 Ways to Reimagine the Press Release
Mar 15, 2019

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

6 Ways to Grow Your PR Career
Feb 19, 2019

6 Ways to Grow Your PR Career

Here are six actionable things you can do to push your work-based achievements to a higher level this year.

Which is Better — Solo PR Pros or Large Agencies?
Feb 18, 2019

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]
Feb 15, 2019

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.

Jay Baer: Embracing the Influencer Graph
Feb 13, 2019

Jay Baer: Embracing the Influencer Graph

In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.

How Earned Media Management Counters Deceptive Ad Practices
Feb 11, 2019

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

Jay Baer: Redefining the Role of PR and Measurement
Feb 06, 2019

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Jay Baer: Introducing Earned Media Management
Jan 30, 2019

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR strategy?
Jan 29, 2019

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

5 Ways to Use In-House Video to Enhance the Impact of PR
Jan 28, 2019

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

Public Relations Research: My Unique Career Path
Jan 25, 2019

Public Relations Research: My Unique Career Path

Learn how one former journalism student took a different approach to select a career path that paid off.