State of the Media 2020: Top Five Takeaways
Apr 21, 2020

State of the Media 2020: Top Five Takeaways

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

COVID-19 Comms: Emerging from a Crisis with a Communications Plan
Apr 20, 2020

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

Four Easy Tips to Make Your Virtual Event Stand Out
Apr 17, 2020

Four Easy Tips to Make Your Virtual Event Stand Out

How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager.

Take 5 with John McCartney
Apr 16, 2020

Take 5 with John McCartney

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

COVID-19 Comms: The Power of PR in Times of Crisis
Apr 13, 2020

COVID-19 Comms: The Power of PR in Times of Crisis

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

COVID-19 Media Trends and More from the Cision Insights Team
Apr 07, 2020

COVID-19 Media Trends and More from the Cision Insights Team

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

5 Problems Brands Come to you to Solve: Influencer marketing
Mar 10, 2020

5 Problems Brands Come to you to Solve: Influencer marketing

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

The Social Media Influencers you Love to Hate
Mar 04, 2020

The Social Media Influencers you Love to Hate

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

A Digital Marketer Gives 5 SEO Tips for PR Pros
Feb 25, 2020

A Digital Marketer Gives 5 SEO Tips for PR Pros

Make your SEO shine with these 5 tips for PR pros

5 Problems Brands Come to you to Solve: Should my brand take a stand?
Feb 19, 2020

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

7 Tips We Love for Writing a Press Release That Gets Noticed
Feb 17, 2020

7 Tips We Love for Writing a Press Release That Gets Noticed

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

5 Problems Brands Come to you to Solve: Crisis Comms
Feb 05, 2020

5 Problems Brands Come to you to Solve: Crisis Comms

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

5 Problems Brands Come to you to Solve: Customer Complaints
Jan 28, 2020

5 Problems Brands Come to you to Solve: Customer Complaints

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

Keep up with the PR transformation in 2020
Jan 28, 2020

Keep up with the PR transformation in 2020

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.

5 Reasons Why the Press Release Still Matters
Jan 22, 2020

5 Reasons Why the Press Release Still Matters

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy

What's Next for Comms? 2020 PR Trends
Jan 08, 2020

What's Next for Comms? 2020 PR Trends

What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Reinventing the Press Release for a New Decade
Jan 07, 2020

Reinventing the Press Release for a New Decade

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.

PR Resolutions for 2020
Dec 26, 2019

PR Resolutions for 2020

4 PR-oriented resolutions to carry you into 2020.

Reputational Risk: When Should you Implement your Crisis Strategy?
Dec 11, 2019

Reputational Risk: When Should you Implement your Crisis Strategy?

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.

The Face Behind the Chat Box
Nov 25, 2019

The Face Behind the Chat Box

How you can optimize your support value with a combination of AI and humans.