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Comms Best Practices


Top 10 Cision Blog Posts of 2018

What were the top Cision posts of 2018? Read on to find out!

The Top 5 Posts on Cision in December

Check out all the top Cision posts for the month of December 2018.

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas

Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

The Top 5 Posts on Cision in November

Check out all the top Cision posts for the month of November 2018.

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How are Successful PR Pros Measuring Their Efforts?

PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

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