How Earned Media Management Counters Deceptive Ad Practices
Feb 11, 2019

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

Jay Baer: Redefining the Role of PR and Measurement
Feb 06, 2019

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management
Jan 30, 2019

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR strategy?
Jan 29, 2019

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

5 Ways to Use In-House Video to Enhance the Impact of PR
Jan 28, 2019

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

Public Relations Research: My Unique Career Path
Jan 25, 2019

Public Relations Research: My Unique Career Path

Learn how one former journalism student took a different approach to select a career path that paid off.

How Integrated Measurement Can Revolutionize PR
Jan 22, 2019

How Integrated Measurement Can Revolutionize PR

With new emerging technologies there's never been a better time for PR measurement.

How PR and Marketing Can Combine Forces for Social Media Success
Jan 18, 2019

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

The Past, Present & Future of Artificial Intelligence in PR
Jan 16, 2019

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Jan 14, 2019

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

When is the Best Time to Send a Press Release?
Jan 09, 2019

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

How to Kick Off 2019 With the Best Marketing Tools
Jan 07, 2019

How to Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Top 10 Cision Blog Posts of 2018
Jan 02, 2019

Top 10 Cision Blog Posts of 2018

What were the top Cision posts of 2018? Read on to find out!

The Top 5 Posts on Cision in December
Dec 28, 2018

The Top 5 Posts on Cision in December

Check out all the top Cision posts for the month of December 2018.

Winning at PR: How Startups Can Create Data-Driven PR Strategies
Dec 26, 2018

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas
Dec 21, 2018

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas

Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Predictive PR: How Artificial Intelligence Changes Public Relations
Dec 19, 2018

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

When Not to Send a Press Release
Dec 18, 2018

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

What 'Above the Fold' Means in 2018 & Beyond
Dec 17, 2018

What 'Above the Fold' Means in 2018 & Beyond

While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.

How Boutique PR Firms Can Take a Big League Approach to Client Success
Dec 12, 2018

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.