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Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
Learn how one former journalism student took a different approach to select a career path that paid off.
With new emerging technologies there's never been a better time for PR measurement.
Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.
What time of day is best when it comes to sending a press release? Read on to find out.
With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.
What were the top Cision posts of 2018? Read on to find out!
Check out all the top Cision posts for the month of December 2018.
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.
When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.
If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.
While most publications have moved to a “digital-first” strategy, PR pros are left to determine what “above the fold” means for the stories they pitch.
Take a look at the changing dynamics of those working in small to mid-sized PR agencies.
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