Update Your PR Strategy With These 4 Content Marketing Tactics
Nov 28, 2018

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How are Successful PR Pros Measuring Their Efforts?
Nov 21, 2018

How are Successful PR Pros Measuring Their Efforts?

PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud
Nov 20, 2018

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

How to Make Your Content More Snackable for the Modern-Day Consumer
Nov 14, 2018

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

What Makes Event Marketing Great? These 6 Things
Nov 13, 2018

What Makes Event Marketing Great? These 6 Things

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Wire Hacks: 6 Tactics for Crafting Effective News Releases
Nov 12, 2018

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases
Oct 31, 2018

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

5 Brands That Have a Social Impact with Their PR Campaigns
Oct 29, 2018

5 Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

The Top 5 Posts on Cision in October
Oct 26, 2018

The Top 5 Posts on Cision in October

Check out all the top Cision posts for the month of October 2018.

How to Create Content and Social Programs That Support Diversity
Oct 24, 2018

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

PR Decoded Provides a Sneak Peek to the Industry’s Future
Oct 23, 2018

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

The Value of Visuals for Earned Media Success
Oct 22, 2018

The Value of Visuals for Earned Media Success

95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Modern Communicator Video Series With Jay Baer: Measured
Oct 16, 2018

Modern Communicator Video Series With Jay Baer: Measured

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.

Top 10 Best Practices for Multimedia Storytelling
Oct 14, 2018

Top 10 Best Practices for Multimedia Storytelling

What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.

Is Public Relations a Good Major in College?
Oct 10, 2018

Is Public Relations a Good Major in College?

With school back in session, college students are faced with a big life decision: what do I want to do when I graduate? How about a career in PR?

Modern Communicator Video Series With Jay Baer: Agile
Oct 09, 2018

Modern Communicator Video Series With Jay Baer: Agile

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

3 Ways to Prepare Your Brand for a Major PR Campaign
Oct 08, 2018

3 Ways to Prepare Your Brand for a Major PR Campaign

When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.

Modern Communicator Video Series With Jay Baer: Evolved
Oct 02, 2018

Modern Communicator Video Series With Jay Baer: Evolved

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the third video about being evolved and breaking down silos.

The Top 5 Posts on Cision in September
Sep 28, 2018

The Top 5 Posts on Cision in September

What did Cision.com readers tune into during the month of September? Check out the top five blog posts.

The Do's & Don'ts of Pitching Fashion Influencers
Sep 26, 2018

The Do's & Don'ts of Pitching Fashion Influencers

A handful of important pitching tips for your next fashion campaign.