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How travel-start ups and independent hoteliers can access travel PR to effectively grow business.
Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.
As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.
Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of...
So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.
If you are a PR professional today, you can no longer avoid the significant impact social media has played on the industry. Here are a few ways social can help PR.
The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar.
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
Over the past several years podcasting has seen a boom in popularity and it seems like everyone from Joe Rogan to your neighbor have gotten in on the action. 5 tips for standing out among the thousands vying to reach the same audience.
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!
Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.
From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?
Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
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