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Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.
Check out all the top Cision posts for the month of November 2018.
In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.
PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.
Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.
Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.
Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.
Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.
Check out all the top Cision posts for the month of October 2018.
Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.
PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.
95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.
What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.
With school back in session, college students are faced with a big life decision: what do I want to do when I graduate? How about a career in PR?
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.
When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.
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