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Comms Best Practices

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

The Top 5 Posts on Cision in November

Check out all the top Cision posts for the month of November 2018.

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How are Successful PR Pros Measuring Their Efforts?

PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

What Makes Event Marketing Great? These 6 Things

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

5 Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

The Top 5 Posts on Cision in October

Check out all the top Cision posts for the month of October 2018.

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

PR Decoded Provides a Sneak Peek to the Industry’s Future

PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

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