How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

5 Ways to Reimagine the Press Release
Mar 15, 2019

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

6 Ways to Grow Your PR Career
Feb 19, 2019

6 Ways to Grow Your PR Career

Here are six actionable things you can do to push your work-based achievements to a higher level this year.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Which is Better — Solo PR Pros or Large Agencies?
Feb 18, 2019

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]
Feb 15, 2019

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.

Jay Baer: Embracing the Influencer Graph
Feb 13, 2019

Jay Baer: Embracing the Influencer Graph

In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.

How Earned Media Management Counters Deceptive Ad Practices
Feb 11, 2019

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Jay Baer: Redefining the Role of PR and Measurement
Feb 06, 2019

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management
Jan 30, 2019

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR strategy?
Jan 29, 2019

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

5 Ways to Use In-House Video to Enhance the Impact of PR
Jan 28, 2019

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Public Relations Research: My Unique Career Path
Jan 25, 2019

Public Relations Research: My Unique Career Path

Learn how one former journalism student took a different approach to select a career path that paid off.

How Integrated Measurement Can Revolutionize PR
Jan 22, 2019

How Integrated Measurement Can Revolutionize PR

With new emerging technologies there's never been a better time for PR measurement.

How PR and Marketing Can Combine Forces for Social Media Success
Jan 18, 2019

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

The Past, Present & Future of Artificial Intelligence in PR
Jan 16, 2019

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Jan 14, 2019

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

When is the Best Time to Send a Press Release?
Jan 09, 2019

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

How to Kick Off 2019 With the Best Marketing Tools
Jan 07, 2019

How to Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

Top 10 Cision Blog Posts of 2018
Jan 02, 2019

Top 10 Cision Blog Posts of 2018

What were the top Cision posts of 2018? Read on to find out!