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What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.
To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.
Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.
Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.
Here are the five most popular posts on Cision.com from August 2018.
The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...
If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.
Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.
What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!
Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.
Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.
To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.
Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.
Check out the top 5 stories on Cision.com during the month of July 2018.
PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.
Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can lean from.
Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.
Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.
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