Introducing The Modern Communicator Video Series With Jay Baer
Sep 18, 2018

Introducing The Modern Communicator Video Series With Jay Baer

What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.

3 Ways to Get the Masses to Take Your PR Content Seriously
Sep 12, 2018

3 Ways to Get the Masses to Take Your PR Content Seriously

To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.

Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From
Sep 11, 2018

Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From

Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.

What PR Pros Need to Know About Fake News
Sep 05, 2018

What PR Pros Need to Know About Fake News

Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

The Top 5 Posts on Cision in August
Aug 31, 2018

The Top 5 Posts on Cision in August

Here are the five most popular posts on Cision.com from August 2018.

The Press Release: Dead or Vital for Comms?
Aug 28, 2018

The Press Release: Dead or Vital for Comms?

The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...

The Best Way For PR Pros To Avoid AI Disruption
Aug 27, 2018

The Best Way For PR Pros To Avoid AI Disruption

If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.

4 Lessons Marketers Can Learn From Nelson Mandela
Aug 24, 2018

4 Lessons Marketers Can Learn From Nelson Mandela

Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Are You a Modern Communicator?
Aug 21, 2018

Are You a Modern Communicator?

What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!

How Well Do You Know Journalists Today?
Aug 14, 2018

How Well Do You Know Journalists Today?

Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.

Should All Copywriting Be Like Hemingway?
Aug 10, 2018

Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

Want Better Crisis Management? Media Monitoring Can Help
Aug 07, 2018

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Creating and Using Personas to Attract Agency Clients
Aug 06, 2018

Creating and Using Personas to Attract Agency Clients

The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.

How to Build Real Brand Loyalty With Customers
Aug 03, 2018

How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

5 PR Tips for Handling PR Security Disasters in Your Organization
Aug 01, 2018

5 PR Tips for Handling PR Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

The Top 5 Posts on Cision in July
Jul 27, 2018

The Top 5 Posts on Cision in July

Check out the top 5 stories on Cision.com during the month of July 2018.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

3 Little Known Skills Every PR Specialist Should Master
Jul 25, 2018

3 Little Known Skills Every PR Specialist Should Master

PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.

3 Memorable Digital Media Relations Campaigns to Learn From
Jul 17, 2018

3 Memorable Digital Media Relations Campaigns to Learn From

Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can lean from.

How to Master Livestream Q&A for Better Engagement
Jul 16, 2018

How to Master Livestream Q&A for Better Engagement

Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.

How to Use Data-Backed Storytelling to Improve Your PR Efforts
Jul 11, 2018

How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.