Thought leadership on the state of PR from top minds at Cision.
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Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...
Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
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