The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Sep 10, 2018

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement
Sep 04, 2018

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media
Aug 29, 2018

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement
Aug 22, 2018

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Marketing to Your Advantage: Bringing Innovation to the Forefront
Aug 20, 2018

Marketing to Your Advantage: Bringing Innovation to the Forefront

Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.

Earned Media Is Part Of The Customer Experience
Aug 15, 2018

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

What it Takes to Gain C-Suite Support for Corporate Comms
Aug 08, 2018

What it Takes to Gain C-Suite Support for Corporate Comms

The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere
Jul 23, 2018

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

3 Content Marketing Lessons That Will Improve Your PR Strategy
Jul 18, 2018

3 Content Marketing Lessons That Will Improve Your PR Strategy

Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.

3 Ways to Build a Purpose-Driven Communication Strategy
Jun 22, 2018

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

3 Ways to Engage Your Superfans and Create True Brand Advocates
Jun 11, 2018

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

Celebrate Workplace Diversity, Embrace LGBTQ Employees
Jun 06, 2018

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

6 Tips to Managing Influencer Relationships Featuring Jay Baer
Apr 30, 2018

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

My Interview with Susan Guillory, President of Egg Marketing
Apr 25, 2018

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...

How the State of the Media is Impacting Your Comms Efforts
Apr 24, 2018

How the State of the Media is Impacting Your Comms Efforts

Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

The Best Way To Prepare For Artificial Intelligence In Public Relations
Mar 28, 2018

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

The 4-Step Plan to Build a Better Ambassador Program
Mar 26, 2018

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

How Privacy Conscious Brands Can Gain an Edge on the Competition
Mar 12, 2018

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...

How to Bring Company Culture And Values to Life
Feb 21, 2018

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Cision + Prime Research: Insights That Drive Business Strategies
Feb 20, 2018

Cision + Prime Research: Insights That Drive Business Strategies

Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.