How Privacy Conscious Brands Can Gain an Edge on the Competition
Mar 12, 2018

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...

How to Bring Company Culture And Values to Life
Feb 21, 2018

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Cision + Prime Research: Insights That Drive Business Strategies
Feb 20, 2018

Cision + Prime Research: Insights That Drive Business Strategies

Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.

To Conquer Consumer Distrust, Turn to Branded Content
Feb 07, 2018

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

The Rise of Earned Media + What You Need to Know
Jan 15, 2018

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...

The Gap Between Demand for Content and Our Ability to Measure It
Jan 04, 2018

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

Take Your Marketing to the Next Level — Without Facebook
Jan 02, 2018

Take Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Leverage Your Brand’s Poker Face Into a Competitive Edge
Dec 26, 2017

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Why Transparency Is the Key to Building Brand Loyalty
Dec 13, 2017

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

How to Strengthen Returns from Micro-Influencers
Nov 22, 2017

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources
Nov 06, 2017

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How Agencies and In-House Teams Bring Out the Best in Each Other
Nov 02, 2017

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Injecting Creative Into Marketing for More Earned Media
Oct 23, 2017

Injecting Creative Into Marketing for More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s...

Bringing PR Measurement Into the Digital Era
Oct 18, 2017

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Media Databases Have Come a Long Way but Still Have a Long Way to Go
Oct 16, 2017

Media Databases Have Come a Long Way but Still Have a Long Way to Go

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

The Opportunity for Communicators: Insights on Social Journalism
Oct 09, 2017

The Opportunity for Communicators: Insights on Social Journalism

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Paid Media Woes Create Ripe Opportunity for Earned Media
Sep 28, 2017

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Sep 13, 2017

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful...

Your Marketing Department Needs More Collaboration
Aug 29, 2017

Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

How to Lead the Rebrand of a Global Company
Aug 22, 2017

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

As an executive, it isn’t your responsibility alone to ensure that...