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Executive Insights


Cision + Prime Research: Insights That Drive Business Strategies

Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

Take Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Injecting Creative Into Marketing for More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s...

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Media Databases Have Come a Long Way but Still Have a Long Way to Go

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

The Opportunity for Communicators: Insights on Social Journalism

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

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