Leverage Your Brand’s Poker Face Into a Competitive Edge
Dec 26, 2017

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...

Why Transparency Is the Key to Building Brand Loyalty
Dec 13, 2017

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

How to Strengthen Returns from Micro-Influencers
Nov 22, 2017

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources
Nov 06, 2017

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

How Agencies and In-House Teams Bring Out the Best in Each Other
Nov 02, 2017

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Injecting Creative Into Marketing for More Earned Media
Oct 23, 2017

Injecting Creative Into Marketing for More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s...

Bringing PR Measurement Into the Digital Era
Oct 18, 2017

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Media Databases Have Come a Long Way but Still Have a Long Way to Go
Oct 16, 2017

Media Databases Have Come a Long Way but Still Have a Long Way to Go

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

The Opportunity for Communicators: Insights on Social Journalism
Oct 09, 2017

The Opportunity for Communicators: Insights on Social Journalism

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

Paid Media Woes Create Ripe Opportunity for Earned Media
Sep 28, 2017

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Sep 13, 2017

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful...

Your Marketing Department Needs More Collaboration
Aug 29, 2017

Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

How to Lead the Rebrand of a Global Company
Aug 22, 2017

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

As an executive, it isn’t your responsibility alone to ensure that...

Video: The Future of PR Measurement With Kevin Akeroyd
Aug 07, 2017

Video: The Future of PR Measurement With Kevin Akeroyd

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

The Importance of Executive Brand Situational Awareness
Jul 27, 2017

The Importance of Executive Brand Situational Awareness

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage ...

How to Effectively Communicate Your Rebrand
Jun 16, 2017

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.