Video: The Future of PR Measurement With Kevin Akeroyd
Aug 07, 2017

Video: The Future of PR Measurement With Kevin Akeroyd

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

The Importance of Executive Brand Situational Awareness
Jul 27, 2017

The Importance of Executive Brand Situational Awareness

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage ...

How to Effectively Communicate Your Rebrand
Jun 16, 2017

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

How Much Should an Organization Spend on PR?
May 26, 2016

How Much Should an Organization Spend on PR?

Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

An Interview with Nicole Guillot
Jan 26, 2016

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.