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Executive Insights


How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Video: The Future of PR Measurement With Kevin Akeroyd

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

The Importance of Executive Brand Situational Awareness

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

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