Nov 13, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.
Sep 18, 2017
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Aug 31, 2017
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
Aug 30, 2017
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
Aug 2, 2017
Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.
Jun 1, 2017
If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.
May 26, 2017
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
May 19, 2017
Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. […]
May 12, 2017
Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.
May 5, 2017
Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people's motivations, and creating authentic messages.
Apr 28, 2017
Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.
Apr 21, 2017
This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.
Apr 14, 2017
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
Apr 14, 2017
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 10, 2017
How to pitch the always-on-the-move travel journalists? Follow these six tips.