Influencers

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.

Jay Baer Asks: Are Social Media And Journalism Linked?

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Getting to Know Cision® Communications Cloud® — with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.

9 Strategies for Attracting Influencers to Your Content

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

Understanding Paid vs. Earned Influencer Relationships

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

Measure PR Goals that Drive Real Business Results

If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

Behind the Headlines with Meredith Lejeune

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Behind the Headlines with Amanda Bialek

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. […]

Behind the Headlines with Kaitlyn Smith

Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.

Behind the Headlines with Gina Gerber

Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people's motivations, and creating authentic messages.

Behind the Headlines with Mónica Cortés

Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.

Behind the Headlines with Tim Race

This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.

Behind the Headlines with Marian Salzman

This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.

4 Ways PR Pros Can Better Target Media and Influencers

The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.

PR 101: How to Pitch Travel Journalists

How to pitch the always-on-the-move travel journalists? Follow these six tips.

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