Insights

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Tony Hardman - November 20, 2017

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?

Tony Hardman - November 8, 2017

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

Nick Bell - November 6, 2017

In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Tony Hardman - October 11, 2017

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

Tony Hardman - October 9, 2017

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Tony Hardman - October 5, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

Chris Lynch - September 28, 2017

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.

Tony Hardman - September 12, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

Cision Contributor - August 23, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Solomon Radley - August 17, 2017

Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.

Tony Hardman - August 16, 2017

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

Cision Contributor - August 1, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Nick Bell - July 27, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

Cision Contributor - June 19, 2017
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