Media Updates

Using Predictive Social Analytics to Find the Right Customers

My guests on this episode are Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom […]

Predictive Analytics: The Next Piece of the Social Puzzle

Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can […]

Keeping Tabs on Social

For today’s marketers, keeping on top of social media networks and communities has evolved into a continuous workflow. From monitoring […]

Facebook Plans Mobile-Ad Network

Facebook Inc. is planning a mobile-ad network that will allow the company to tap its vast reservoir of data about […]

Breaking Up With Facebook? You Better Think Twice

The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the […]

Can Facebook, Instagram posts predict buying behavior?

There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post a significant […]

Viralheat Integrates with Salesforce’s Platform

Viralheat enhances its enterprise social media monitoring and management platform with Salesforce integration. Read more »

Before You Break Up with Facebook, Remember a Lesson from Search

Many companies and commentators have very publicly voiced their opinion on Facebook’s decision to limit organic reach and drive marketers […]

From Growing “Likes” to Growing Customers

How can businesses continue to use Facebook as an effective marketing technique without losing the time, effort and money they’ve […]

CisionScoop | Seventeen Adds Elizabeth Denton

Elizabeth Denton has joined Seventeen as an online staff editor, after working as a freelance writer. She previously worked at Time Out New […]

Big Brands And The Business Benefits Of Social Media

For businesses looking to add social: with multiple social platforms to choose from, which platform works best for your brand? Read […]

Changes at the NYT Fashion Department

The New York Times has promoted styles fashion editor Alexandra Jacobs to fashion critic and features writer. Suzy Menkes, who served 26 years as […]

Natural Health & Fit Pregnancy Add Catherine Peridis

Catherine Peridis has joined Natural Health and Fit Pregnancy as fashion editor. She joins from Cosmopolitan, where she served as associate […]

The Social Side to Enterprise Business

The increased relevance and presence of social media has caused businesses to consider social’s role in their business strategies. Let’s […]

Viralheat adds Zendesk integration, boosting social customer support for brands

Enterprise social management platform Viralheat seems to be playing nicely with a lot of new friends — it has just added Zendesk integration. Read more […]

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.