Media Updates

T-Mobile Proves that Social Isn’t Just for B2Cs

For a long time, social media was a B2C marketer’s game—but the B2B players of today are starting to catch […]

Using Predictive Social Analytics to Find the Right Customers

My guests on this episode are Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom […]

Predictive Analytics: The Next Piece of the Social Puzzle

Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can […]

Keeping Tabs on Social

For today’s marketers, keeping on top of social media networks and communities has evolved into a continuous workflow. From monitoring […]

Facebook Plans Mobile-Ad Network

Facebook Inc. is planning a mobile-ad network that will allow the company to tap its vast reservoir of data about […]

Breaking Up With Facebook? You Better Think Twice

The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the […]

Can Facebook, Instagram posts predict buying behavior?

There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post a significant […]

Viralheat Integrates with Salesforce’s Platform

Viralheat enhances its enterprise social media monitoring and management platform with Salesforce integration. Read more »

Before You Break Up with Facebook, Remember a Lesson from Search

Many companies and commentators have very publicly voiced their opinion on Facebook’s decision to limit organic reach and drive marketers […]

From Growing “Likes” to Growing Customers

How can businesses continue to use Facebook as an effective marketing technique without losing the time, effort and money they’ve […]

CisionScoop | Seventeen Adds Elizabeth Denton

Elizabeth Denton has joined Seventeen as an online staff editor, after working as a freelance writer. She previously worked at Time Out New […]

Big Brands And The Business Benefits Of Social Media

For businesses looking to add social: with multiple social platforms to choose from, which platform works best for your brand? Read […]

Changes at the NYT Fashion Department

The New York Times has promoted styles fashion editor Alexandra Jacobs to fashion critic and features writer. Suzy Menkes, who served 26 years as […]

Natural Health & Fit Pregnancy Add Catherine Peridis

Catherine Peridis has joined Natural Health and Fit Pregnancy as fashion editor. She joins from Cosmopolitan, where she served as associate […]

The Social Side to Enterprise Business

The increased relevance and presence of social media has caused businesses to consider social’s role in their business strategies. Let’s […]

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