For a long time, social media was a B2C marketer’s game—but the B2B players of today are starting to catch […]
My guests on this episode are Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom […]
Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can […]
For today’s marketers, keeping on top of social media networks and communities has evolved into a continuous workflow. From monitoring […]
Facebook Inc. is planning a mobile-ad network that will allow the company to tap its vast reservoir of data about […]
The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the […]
There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post a significant […]
Viralheat enhances its enterprise social media monitoring and management platform with Salesforce Desk.com integration. Read more »
Many companies and commentators have very publicly voiced their opinion on Facebook’s decision to limit organic reach and drive marketers […]
How can businesses continue to use Facebook as an effective marketing technique without losing the time, effort and money they’ve […]
Elizabeth Denton has joined Seventeen as an online staff editor, after working as a freelance writer. She previously worked at Time Out New […]
For businesses looking to add social: with multiple social platforms to choose from, which platform works best for your brand? Read […]
The New York Times has promoted styles fashion editor Alexandra Jacobs to fashion critic and features writer. Suzy Menkes, who served 26 years as […]
Catherine Peridis has joined Natural Health and Fit Pregnancy as fashion editor. She joins from Cosmopolitan, where she served as associate […]
The increased relevance and presence of social media has caused businesses to consider social’s role in their business strategies. Let’s […]
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