Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company's reach.

Why World #PressFreedom Day Matters to Brands Now More than Ever

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here's why brands should care.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.

5 Takeaways from the #CisionWorldTour in Chicago

Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

How to Build Trust With Your Audience and Become Top of Mind

John Hall's latest infographic shows what consumers are looking for in brands they trust.

3 Tactics to Get the Most Out of Your Martech Stack

Here are three tactics to help you get the most of your martech stack.

Managing the Narrative: Investor Relations Officers and Corporate Disclosure

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.

PR 101: How to Pitch Travel Journalists

How to pitch the always-on-the-move travel journalists? Follow these six tips.

New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]

3 Listening Lessons for Marketers

Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

The Case for Customer Service Marketing: Social Media Marketing World Recap

When the most retweeted man in marketing makes a point, you listen.

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