True PR and Earned Media Attribution
Tired of relying on peripheral measurements – like reach and engagement data – to show the impact of your PR campaigns? Are your peers in paid and owned media channels getting the lion’s share of the marketing budget? No longer. We're excited to announce the launch of Cision Impact, the industry’s first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior. Cision Impact empowers your brand to:
- Accurately measure PR’s impact on revenue.
- Validate the reach of your content.
- Leverage engagement data on how, when, and where content is viewed.
- Arrive at true ROI metrics, by adding conversion data to reporting, such as on-site purchase or leads generated.
Cision Impact builds on the vision of the Cision Communications Cloud™, an integrated software platform that provides the ability to identify key influencers, compose and distribute content, and accurately measure its effectiveness. Connect with your Cision Account Team on how to qualify for 12 months of free Impact Reports and for a detailed briefing on the benefits and features of Cision Impact.