Attribute website traffic that was influenced by the comms team. Identify key pages that signify value to leadership and prove Earned Media's influence.
Take credit for sign-ups and form submissions driven by a press release or earned media. Provide true signup numbers attributed to Earned Media.
Take ownership of revenue-generating activities like demo requests or shopping cart completions. Justify budget increases with real influence on the bottom line.
Get creative! Any owned web page can be tracked with indirect conversions attributed to comms’ influence and earned media's audience.
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