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We all intuitively understand the power of earned media, but Cision helps us prove it. We have seen tremendous results leveraging Cision Impact to identify and retarget earned media audiences. Edelman’s Performance Communications clients are experiencing 3-5x increases in click-through rates (CTRs) and generating up to 12x in return on ad spend (ROAS) by reaching an incremental, high-value audience for paid activation.
- Megan Tweed, Head of Performance Communications, Edelman