Overview

Tell your story and achieve your public relations and marketing goals within a single platform. Cision’s comprehensive tools allow you to access the world’s largest media database, distribute press releases, manage influencer outreach, measure social media activities and analyze the effectiveness of campaigns—all in one place.

Our all-in-one solution is for anyone with a story. How can we help you with yours?

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Cision’s comprehensive tools are integrated, so you only need one platform to achieve your public relations and marketing goals. The easiest way to Power Your Story­®.

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Product Details

How Cision Software Works

Public relations and marketing professionals come to us to find media influencers, target pitches, connect with audiences, monitor coverage and analyze campaign results. Members of the media come to us to find your content and build relationships. Our software offers an integrated solution, so customers can do everything in one place, saving time and money.

 

MEDIA DATABASE

Find the Right Influencers 

The best way to reach your audience is by targeting its influencers. Tap into a database of over 1.6 million contacts, outlets, editorial calendars and pitchable opportunities to find the journalists, bloggers and social influencers who can tell your story.

 

PRESS RELEASE DISTRIBUTION

Tell Your Story

Whether you’re looking to distribute a news release or share your story across social channels, you can deliver all of your content—articles, photos, videos, infographics and more—with one simple tool and unparalleled editorial support.

 

MEDIA MONITORING

Track Your Story

You can’t understand the full impact of your coverage without comprehensive media monitoring. Listen to what people are saying about your brand across millions of social, broadcast, print and online sources and track all of those conversations in one place.

 

MEDIA ANALYSIS & REPORTING

Analyze Your Impact

Measuring and analyzing a story’s impact can help drive success of future campaigns. Learn what messages and channels are working, and how to most effectively reach your audience—so you can achieve your PR goals, boost ROI and understand your brand reputation.

Once we loaded our content into Cision’s platform it began hitting the big name websites. We immediately saw an increase in all of our metrics. Since we started the Cision content marketing program, referral traffic to our website has increased by 20 percent.
Daniel Durazo, Director of Communications

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