Product Details
How Cision Software Works
Public relations and marketing professionals come to us to find media influencers, target pitches, connect with audiences, monitor coverage and analyze campaign results. Members of the media come to us to find your content and build relationships. Our software offers an integrated solution, so customers can do everything in one place, saving time and money.
MEDIA DATABASE
Find the Right Influencers
The best way to reach your audience is by targeting its influencers. Tap into a database of over 1.6 million contacts, outlets, editorial calendars and pitchable opportunities to find the journalists, bloggers and social influencers who can tell your story.
NEWS RELEASE DISTRIBUTION
Tell Your Story
Whether you’re looking to distribute a news release or share your story across social channels, you can deliver all of your content—articles, photos, videos, infographics and more—with one simple tool and unparalleled editorial support.
MEDIA MONITORING
Track Your Story
You can’t understand the full impact of your coverage without comprehensive media monitoring. Listen to what people are saying about your brand across millions of social, broadcast, print and online sources and track all of those conversations in one place.
MEDIA ANALYSIS & REPORTING
Analyze Your Impact
Measuring and analyzing a story’s impact can help drive success of future campaigns. Learn what messages and channels are working, and how to most effectively reach your audience—so you can achieve your PR goals, boost ROI and understand your brand reputation.