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No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.
Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.
This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.
Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
Use data to build better pitches and maximize the impact of your earned media.
In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.
Learn more about what best practices are being utilized on both the agency and brand sides of the industry to make your PR campaigns more successful.
A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
Download Alzheimer's Research UK success story to learn how Cision helped them get a clear picture of where their communications stand and what they can act on, access a wide and accurate influencer database using Cision Communications Cloud, find a better way to manage campaign, and take a deep dive into analytics using Cision Insights.
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Streamline your approach on social and with influencer marketing using this eBook as your guide.
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
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