A B2B Guide to Earned Media Measurement
Oct 07, 2019

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 State of the Freedom of the Press
Sep 24, 2019

2019 State of the Freedom of the Press

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.

How to Write a Press Release in Four Easy Steps
Sep 24, 2019

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line
Sep 16, 2019

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Metrics That Matter Toolkit
Sep 04, 2019

2019 Metrics That Matter Toolkit

2019 Crisis Prevention Kit
Aug 23, 2019

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned
Aug 21, 2019

Integrating Earned Media Into Paid & Owned

5 Big Truths Social Data Can Uncover for PR Pros
Aug 15, 2019

5 Big Truths Social Data Can Uncover for PR Pros

In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.

Crisis Communications in the Age of Digital PR
Aug 13, 2019

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.

Client Spotlight: Russo Partners, LLC
Aug 08, 2019

Client Spotlight: Russo Partners, LLC

Client Spotlight: Russo Partners, LLC

Alzheimer’s Research UK Raises its Profile and Positions Itself as a Key Voice in Dementia Research with Cision
Aug 02, 2019

Alzheimer’s Research UK Raises its Profile and Positions Itself as a Key Voice in Dementia Research with Cision

Download Alzheimer's Research UK success story to learn how Cision helped them get a clear picture of where their communications stand and what they can act on, access a wide and accurate influencer database using Cision Communications Cloud, find a better way to manage campaign, and take a deep dive into analytics using Cision Insights.

2019 Holiday Gift Guide Pitching Kit
Jul 17, 2019

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Holiday Gift Guide Pitching Tips for PR Pros
Jul 01, 2019

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

Social Media and Influencer Marketing for PR eBook
Jun 24, 2019

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit
Jun 17, 2019

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit
Jun 12, 2019

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.

Rocket Media Communications Brings Unique Event ‘Nomad Universe’ to International Spotlight with Cision
Jun 06, 2019

Rocket Media Communications Brings Unique Event ‘Nomad Universe’ to International Spotlight with Cision

Download Rocket Media Communications success story to learn how Cision helped them reach over 6,100 release views and increase their event's visibility.

Getting Creative with Your PR & Marketing
Jun 05, 2019

Getting Creative with Your PR & Marketing

St. Baldrick's Foundation Manages 100s of Events and Outreach Using Cision Communications Cloud®
Jun 03, 2019

St. Baldrick's Foundation Manages 100s of Events and Outreach Using Cision Communications Cloud®

Cision Comms Cloud™ positions St. Baldrick's Foundation to promote and host thousands of localized events throughout the U.S.

2019 Media Pitching Manual
May 29, 2019

2019 Media Pitching Manual

Media Pitching Manual for PR and Comms Professionals Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.

2019 Travel Pitching Kit
May 29, 2019

2019 Travel Pitching Kit

Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.

Design Hotels Takes the World on a Storytelling Journey Featuring Unique Owner-Operators Using Cision Communications Cloud®
May 22, 2019

Design Hotels Takes the World on a Storytelling Journey Featuring Unique Owner-Operators Using Cision Communications Cloud®

Download Design Hotels success story to learn how Cision helped improve its pitching and targeting of the right influencers, accelerate campaign planning and analysis and design a one-stop newsroom that's perfect for multimedia.

Client Spotlight: Readers.com
May 16, 2019

Client Spotlight: Readers.com

Client Spotlight: Readers.com