In addition to the metrics you’re reporting on regularly, you’re also at least keeping an eye on your competitors if you’re not including them in the reporting – right? What do you do if your boss asks why you’re behind the competition?

 

 

Tap into the monitoring you currently have in place, and hope it'll be enough to help you craft a comprehensive strategy.

 

 

 

Put all of your energy into your brand's social media profiles and post content more often to increase your share of voice.

 

 

 

Review your current monitoring to determine if there's anything you can do better, especially in regards to tracking competitors.