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Generate a report on PR performance
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Analytics
It’s time for your quarterly- or maybe annual- report. What do you include?
Keep reporting old school metrics because that's what historically has been done and it’s what your boss and other stakeholders expect.
Put together a report of every single metric you can find. You never know which one will resonate or which you'll need in the future.
Dig into the metrics that matter for your brand and campaigns. Determine how to best communicate them to your boss and team.