You’ve got a big new project to get company news out on. Where do you start and when, exactly, does it end?

 

 

Blast the same list of media contacts you’ve relied on for years. You’re pretty sure you updated it recently.

 

 

 

In addition to your regular, updated list, reach out to new media contacts via social media.

 

 

 

Confirm your media list is up-to-date and then carefully select who to pitch and personalize your outreach.