What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line
Sep 16, 2019

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Metrics That Matter Toolkit
Sep 04, 2019

2019 Metrics That Matter Toolkit

Integrating Earned Media Into Paid & Owned
Aug 21, 2019

Integrating Earned Media Into Paid & Owned

2019 Media Database and Earned Media Toolkit
Jun 17, 2019

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

Key Takeaways from Cision’s 2019 State of the Media Report
May 02, 2019

Key Takeaways from Cision’s 2019 State of the Media Report

Join Cision to discuss key findings from our 2019 State of the Media Report, including the public’s trust in the media and how journalists choose which stories to write about.

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research
Apr 23, 2019

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research

Cision's 2019 Global State of the Media Report
Apr 22, 2019

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession
Mar 11, 2019

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Building an Influencer Graph: An Earned Media Management Strategy
Nov 14, 2018

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

Earned Media Management: The Evolution of PR and Comms
Nov 01, 2018

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

5 Media Relations Hacks to Get More Coverage With Less Work
Jan 23, 2018

5 Media Relations Hacks to Get More Coverage With Less Work

Here are five practical and immediately actionable hacks for earning more media coverage by working less.

The Rise of Earned Media: Quantifying Comms and PR Value
Dec 07, 2017

The Rise of Earned Media: Quantifying Comms and PR Value

Analysis of the current state of the Communications industry, and the organizational value generated by communicators and their earned media efforts.

Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

The 5 Truths of Modern Media Targeting
Feb 17, 2017

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.