GUIDES & REPORTS media-planning-and-strategy

Cision's 2020 Global State of the Media Report

New data from journalists reveals current media landscape

We surveyed 3,253 journalists from all over the world for our 11th annual State of the Media Report - our biggest ever. Our extensive database and trusted relationships with journalists allow us to gather these in-depth insights to build a comprehensive picture of the industry each year.

Key takeaways include info on:

COVID-19's impact on the media
(Dis)trust in the media
The relationship between bias and reporters
Technology's impact on the media landscape
Press releases and pitches

This report shows shifts in industry trends through the eyes of journalists and allows PR and comms pros to refine their best practice approaches to working with them through this data.

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