Grow Your PR Presence For 2020
Dec 02, 2019

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

2019 Tech Pitching Kit
Dec 04, 2019

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR for Healthcare
Dec 04, 2019

PR for Healthcare

Use our PR for Healthcare Toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Guide to the Ultimate Press Release
Dec 02, 2019

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

Learning to Swim in a Sea of Data: PR and Comms Measurement
Nov 20, 2019

Learning to Swim in a Sea of Data: PR and Comms Measurement

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.

2020 Editorial Calendar
Nov 18, 2019

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

9 New Metrics Trackable by Advanced PR Pros
Nov 13, 2019

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

2019 Global Comms Report
Nov 13, 2019

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

The Communicator's Funnel
Nov 04, 2019

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit
Oct 29, 2019

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World
Oct 28, 2019

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Making the Case for a Bigger PR Budget
Oct 23, 2019

Making the Case for a Bigger PR Budget

In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.

Client/Agency Models: Structuring Comms for Success
Oct 18, 2019

Client/Agency Models: Structuring Comms for Success

Learn more about what best practices are being utilized on both the agency and brand sides of the industry to make your PR campaigns more successful.

A B2B Guide to Earned Media Measurement
Oct 07, 2019

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

What Is Earned Media Management?
Sep 30, 2019

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 State of the Freedom of the Press
Sep 24, 2019

2019 State of the Freedom of the Press

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.

How to Write a Press Release in Four Easy Steps
Sep 24, 2019

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line
Sep 16, 2019

Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Fashion Pitching Kit
Sep 05, 2019

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Metrics That Matter Toolkit
Sep 04, 2019

2019 Metrics That Matter Toolkit

2019 Crisis Prevention Kit
Aug 23, 2019

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.