Pitch to Win Toolkit
Feb 18, 2020

Pitch to Win Toolkit

We’ve put together this toolkit to help PR and communications professionals get their stories told and maximize their story's impact after the pitch

Smart Engagement: An Earned Media Management Strategy
Dec 05, 2018

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

Cision Communications Cloud ® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement
Dec 04, 2018

Cision Communications Cloud ® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

The Ultimate Media Monitoring Buyer's Guide
Nov 27, 2018

The Ultimate Media Monitoring Buyer's Guide

Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.

Building an Influencer Graph: An Earned Media Management Strategy
Nov 14, 2018

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan
Nov 08, 2018

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

PR: The Next Scalable Marketing Channel
Nov 01, 2018

PR: The Next Scalable Marketing Channel

2018 Global Comms Report: Challenges And Trends
Nov 01, 2018

2018 Global Comms Report: Challenges And Trends

This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms
Nov 01, 2018

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Jay Baer’s 4 Ingredients for Modern PR Success
Oct 19, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

In this special broadcast, Jay Baer, founder of Convince & Convert, and New York Times best-selling author, shares the 4 ingredients for modern PR success.

 Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage
Oct 19, 2018

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage

To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.

Earned Media Uprising: Power PR With a True Measurement
Oct 01, 2018

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

The Future of AI in PR: Featuring Paul Roetzer
Aug 23, 2018

The Future of AI in PR: Featuring Paul Roetzer

In this video, Marketing AI Institute Founder, Paul Roetzer, answers all the questions you could have about AI's coming role in PR and marketing.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy
Aug 03, 2018

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

How to Integrate Google Analytics With Cision Comms Cloud™
Jul 24, 2018

How to Integrate Google Analytics With Cision Comms Cloud™

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud™.

Holiday Gift Guide Pitching Tips for PR Pros
Jul 03, 2018

Holiday Gift Guide Pitching Tips for PR Pros

Want your product to stand out as this holiday season's must-have gift? Join the webinar to learn how to get visibility for your product this holiday season.

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns
Jul 03, 2018

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns

Join Cision's Andrea Rosi and Lee Ribeiro, as they dive into why media monitoring is the foundation of a successful earned media campaign.

Comcast Florida Region Saves Substantial Time Tracking Earned Media Coverage with Cision Communications Cloud®
Jun 18, 2018

Comcast Florida Region Saves Substantial Time Tracking Earned Media Coverage with Cision Communications Cloud®

Pipeline Communications Delivers Better Results, More Easily, with Cision
Jun 18, 2018

Pipeline Communications Delivers Better Results, More Easily, with Cision

How to Get Executive Buy-In For a Media Database Service
Jun 07, 2018

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Gumtree Classifies PR Success with Measurement and Cision Insights
May 07, 2018

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.