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If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
In this special broadcast, Jay Baer, founder of Convince & Convert, and New York Times best-selling author, shares the 4 ingredients for modern PR success.
CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.
Discover indispensable methods for increasing your measurement approach to build more relevant and targeted customer engagement.
In this video, Marketing AI Institute Founder, Paul Roetzer, answers all the questions you could have about AI's coming role in PR and marketing.
View our webinar to learn tactics for addressing some of the common challenges around comms measurement.
While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.
In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud™.
Want your product to stand out as this holiday season's must-have gift? Join the webinar to learn how to get visibility for your product this holiday season.
Join Cision's Andrea Rosi and Lee Ribeiro, as they dive into why media monitoring is the foundation of a successful earned media campaign.
Learn how to convince decision makers of the need to invest in a media database.
To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.
Seeking an easy-to-use workflow management platform, the Planit agency team turned to Cision Communications Cloud® to maximize efficiency and provide tangible ROI to clients like Sheetz, a major Mid-Atlantic convenience and restaurant chain.
Take a comprehensive tour of the new updates in our “Logan” release of the Cision Communications Cloud® with Cision’s Andrea Rosi and Emilee Zoskey.
Crystal Balfany, of 25th Hour Communications, and Lauren Littlefield, of Willow Marketing, share their keys to communications success.
How has the State of the Media changed in 2018? Join our expert panel from Axios, TechCrunch, Financial Planning, BBC News, and Cision as they discuss results from Cision’s State of the Media Report.
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